Sihai network

Why did Wang Ju suddenly catch fire? Do you make these reasons behind Wang Ju's explosion?

Although you don't know Wang Ju, your social circle may have been swiped by this person recently. Wang Ju has been swiped with a speed that can't be expected. It seems that there is a trend of c-position debut overnight. Then why does Wang Ju catch fire? Maybe the aesthetic concept of Chinese people is quietly changing.

With the popularity of "creation 101", idol women's group has become the biggest hot spot on the Internet in the past month. However, when most people's eyes are focused on these popular players, Wang Ju, a player ridiculed by netizens as "the existence of the least female League", has unexpectedly become the focus in the near future. How does Wang Ju get angry? The following authors, Jiang Yu, Qi Suhang and Ma chenge, are from yiyuguancha (ID: yiyuguancha). Titanium media has been authorized and edited by titanium media.

Hell is empty. 'has your circle of friends been swiping the screen with such golden sentences and sister Ju's expression packs recently?

With the popularity of creation 101, the idol women's group has become the biggest hot spot on the Internet in the past month. Meng Meiqi, Wu Xuanyi and other girls with good images and outstanding singing and dancing abilities have also rapidly become popular idols. However, when most people's eyes are focused on these popular players, Wang Ju, a player ridiculed by netizens as "the existence of the least female League", has unexpectedly become the focus in the near future.

On May 26, Yingshu, the sponsor of "creation 101", launched a voting activity. The audience can vote for the contestants of "creation 101" by binding their mobile phone numbers. The contestants who get the most votes will be shown by Yingshu as a whole subway. However, it's unexpected that Wang Ju, who originally thought it would be a contest stage for popular players, started to catch up with them from the 28th, and the number of votes went up all the way. By the morning of the 29th, Wang Ju's number of votes had officially exceeded one million, 600000 more than Wu Xuanyi, who ranked second.

Chairman Yingshu has released Ju Jie's microblog

Not only that, one entertainment observed that Wang Ju's popularity is also soaring in similar voting lists launched by other sponsors, and Wang Ju's popularity is also growing in the official praise list of create 101. With the development of this trend, whether Wang Ju can finally make her debut or not, she will become one of the biggest variables in the promotion of "creation 101" and have a huge impact on the subsequent development of the program.

How can a contestant from the 'least female League' become the focus of a 'beauty pageant'?

Who put sister Ju in the position of "women's group passer-by king"?

When Wang Ju first appeared in creation 101, what she got was not love or criticism, even sharp attack. Because of the big contrast between its appearance and many people's cognition of "women's League members", plus its personality publicity and performance pompous, it was attacked as "hot eyes" by many netizens, and ranked very low on the "creation 101" praise list.

Zhihu netizen Daye Ye's comments on Wang Ju

According to the trend of Weibo index, the popularity of the word "Wang Ju" has increased significantly for the first time on May 6, 2018, and the popularity refers to several micro blogs made fun of Wang Ju by a blogger named "old chicken lantern". It is understood that the old chicken lantern is the first batch of more famous "Wang Juhei" on micro-blog, the famous "hell is empty," Wang Ju is in the "Chuang Chuang" is from this blogger.

At the same time, a large number of expression packs that spoof Wang Ju began to spread on the Internet. Because these expression packs are pompous in expression and action, and the language and stem are extremely in line with the characteristics of Internet culture, they soon spread to all corners of the Internet, so that many passers-by began to touch "creation 101" and sister Ju, and Wang Ju's microblog popularity also increased. However, according to the information provided by the micro index, at this time, the popular micro-blog related to Wang Ju is still mainly attacking and criticizing Wang Ju.

The change of public opinion took place in the fifth program. In the dialogue with Ma Dong as a guest, Wang Ju's questions about the standards of the women's League and his remarks about "angry against the vase player" attracted many people's attention. Many viewers expressed that Wang Ju was touched by his frankness and frankness. Then in the sixth program, Wang Ju made a response to the previous joke of "hell is empty", and Tao Yuanming (a fan of Wang Ju) told Yiyu to observe, dare to be black and face the controversy, which made her more fond of Wang Ju.

The answer of Zhihu netizen 'Jin Xiaohua'

Therefore, after the fifth episode of the program was broadcast, the positive voice in the popular microblog related to Wang Ju began to increase, and even the old chicken lantern began to turn pink. The music giant v'erdi also said: 'when Wang Ju began to dare to show her true side, her popularity suddenly burst out, which is enough to see the value of being herself. '

According to the data, shortly after the sixth program was broadcast, Wang Ju's Baidu search index, micro index and other major Internet search indexes all increased by 2-3 times. Two days later, Yingshu's call list surpassed popular players such as Wu Xuanyi. Tao Yuanming observed to Yiyu that it was only a small circle of revelry, but he didn't expect many passers-by who didn't pay attention to "creation 101" to join in. On platforms such as Douban, some people even began to worry about whether the great heat of sister Ju since the dark would affect her idol's debut?

The trend of search index and media index of Wangju Baidu

'the reason why Zihei can recruit fans is that Zihei gives people a very frank feeling. You have said so yourself. Netizens can't continue to blackmail you, and can only support you. "Yu Jijing, a psychology expert, told me to entertain and observe," just like you get along with a very honest person, it's hard to cheat her, or I have a conflict with you. If you apologize first, I can only forgive you. In turn, I may have sympathy and want to help you. '

In addition, a communication professional said to Yiyi that in addition to the change of Wang Ju's personal structure, the previous round of expression pack bombing was also an important reason for the change of passers-by's attitude towards Wang Ju. There is a pure contact hypothesis in communication science. Through experiments, scholars found that some external stimuli, just because of the increasing frequency, can make the individual audience more and more fond of it. Previously, people used Huang Zitao's expression packs frequently, which increased their popularity. '

The change of the public opinion of the audience has directly affected many marketing numbers, and the relevant contents such as "beautiful photos of Wang Ju when he was young" and "honest Wang Ju" have emerged on the Internet. WeChat index shows that the recent "Wang Ju" in the WeChat side of the heat has begun to improve, the daily ring ratio has even reached over 500%, that is to say, the current number of public articles related to Wang Ju is soaring. And the enthusiasm driven by the marketing number further infects more passers-by, thus forming a cycle, which makes the network data of sister Ju keep rising.

Marketing number starts to push old photos of Wangju

Behind the strongest canvassing group is a mass emotional Carnival

'one vote for you, one vote for me and one vote for sister Ju can continue to dance. If you don't make me, sister Ju will be knocked down!' in the two weeks when sister Ju's popularity is rising rapidly, a large number of relevant canvassing words began to spread in the circle of friends. These catchy and web-based languages have also become a symbol of Tao Yuanming. Some even call Ju Jie's fans the strongest ticket team and the best fans of copywriting.

In addition to the strong entertainment of Wang Ju's own topic, in the view of psychology expert Yu Jijing, the rapid growth of Wang Ju's popularity in the subsequent voting and fans' enthusiasm in the matter of canvassing votes also reflect some changes in the public psychology. 'vote for attention, produce feelings for the characters in TV and movies, the psychological basis of such things can be called psychological projection, generate a sense of substitution for the lens, and also an expression of self, hoping that they are different from others, which is a way to express emotions. '

'many people will pursue some different labels, but because of pressure or other concerns, they usually dare not or do not know how to express similar feelings. Now there is just such a person, she is different from other players, so many people will choose this support object to express themselves. This is also part of the eyeball economy, as long as it can attract people's attention, good or bad, when people are attracted to find that the object of concern is more daring to express, it will be more inclined to support this object. 'psychology expert Yu Jijing told me to have fun.

Among Wang Ju's first group of fans, LGBT group or some other groups are relatively vulnerable in the current social environment. Tao Yuanming said to Yiyu that the main reason why Wang Ju was moved was that she dared to say no to the mainstream aesthetic system and dared to challenge the authority, which is a very important spiritual encouragement for the sexual minorities.

Not only that, with Wang Ju's increasing awareness, more and more female audiences began to join the team of "Ju neiren". To this end, media person li Jichen said that most people will definitely like Wu Xuanyi and others, but these girls are perfect 'to make people feel desperate', because ordinary people can never be them. But Wang Ju has challenged the authority in the traditional sense, so that too many people see their own shadow. "Her attitude perfectly fits the & lsquo; independent female spirit & rsquo; advocated by the mainstream media today. Pick Wang Ju is pick yourself. '

But the promotion of Wang Ju's popularity is not all positive psychological factors. Some psychology professors think that some netizens who vote for Wang Ju also have the psychology of following the crowd and making fun of themselves: 'for online red, everyone will have the psychology of following the crowd, and everyone will vote, so I have to have my own point of view, and more and more people will vote for her. '

Gan Tian, a psychology teacher at Zhejiang University of science and technology, also said that young people's pursuit of online red is the result of two seemingly contradictory psychological interactions: herd mentality and seeking for differences. On the one hand, online Red's distinctive place can really make people have a sense of pursuit, but on the other hand, it's because it's easy to form similar trends in the circle of friends that it's more attractive to young people Power.

Like many online golden sentences in the past, Ms. Ju's canvassing language can be widely spread in the circle of friends, not only by the enthusiasm of fans, but also by the help of many passers-by who are "catching up with the trend". When it becomes a popular element, many netizens will unconsciously join in it. The above-mentioned communication professionals said: 'although Ju Jie's great fever has the shadow of rebellion against authority, it is still the shadow of collective unconscious behavior in many cases. Pop culture is actually the best way to show the phenomenon of collective unconsciousness. '

Can ugly women be women's troupes, too?

Public aesthetics is undergoing a revolution

'not all of the fans are black powder, but also I really think sister Ju looks good. "Although Ju Jie caused a group of ridicule on the Internet due to her appearance problems shortly after her appearance, some fans told Yiyi entertainment that there are also some audiences who would like to compare her appearance and style. 'especially among fans who like European and American singers, this kind of