4hw.com.cn, recently, many netizens have reported that big data "kills" in many fields such as online taxi and online video: for the same service, Apple products pay more than Android. So how did Apple respond? Let's take a look at it with sihai.com.
In this regard, many enterprises blame Apple services for 30% of the total. In this regard, Apple's exclusive response to zhongxin.com reporter: This is a "back boiler" because the pricing power is 100% owned by developers.
Non virtual purchase of apple
First of all, apple said, if the business model of developers is based on the provision of physical goods (such as Taobao) or services (such as didi), Apple will not charge.
"So if didi or similar enterprises provide physical services, the price of services on Apple products is higher than that on Android, which has nothing to do with apple. "Apple said.
Apple's second year cut to 15% with continuous subscriptions
Apple stressed that within Apple's sampling range, not all service purchases are priced at 30%. At the 2016 Apple Developers Conference, apple adjusted the draw rule. If subscription services (such as Weibo members, QQ music green diamond, etc.) renew automatically in the second year, the draw dropped from 30% to 15%, but many enterprises did not reduce the consumer payment accordingly.
Reporters try to buy VIP members of a video website on the PC side. Whether or not they check auto renewal, the price does not change. It's 198 yuan a year.
Some apps are more than 30% more expensive than Android
In addition, the reporter's survey also found that not all enterprises increase the price of Apple's internal purchase by 30% compared with Android's, some of which are priced much higher than this number, and the extra money is unknown; of course, there are also two systems priced the same.
According to apple, some companies buy Apple products at the same price as Android, and some have different prices, which proves that app developers have 100% of the pricing power in terms of pricing.
Why do you smoke apples?
In addition to referring to the business charging mode of some products, apple said that the reason why it made the cut was that Apple provided the tools and resources needed to help developers succeed, and also could easily sell their apps or games to 155 countries or regions around the world.
'Apple has developed programming languages for these developers and provided corresponding development tools, including content management system, so that developers can submit and manage their mobile business, including analysis tools, testing tools, security solutions, etc. '
Apple will refuse to include apps with significantly high prices
Even if it is developer pricing, but the reporter notes that app pricing may not be 'too headstrong'. Apple's app review guide states that 'although the price is up to you, we will not distribute apps and in app purchases with significantly higher asking prices. We will reject apps that try to cheat users with unreasonably high prices. '