What happened when we were besieged and suppressed, which rarely aroused a great deal of public outrage? It's not a new thing to fake the box office for a long time. From "Ye Wen 3" to "the story of catching demons", almost domestic films have been accompanied by such scandals. But why is the recent movie "later we", which is also suspected of box office fraud, causing a greater storm than before? Just because the drama has a high degree of attention?
Later, we were besieged and suppressed
At present, "later we" has been criticized by the whole film industry in many ways, from the cinema, cinema, online ticket platform, to the film office and even the director, who are constantly making a voice to criticize the film. It has to be said that it is not common for this movie to cause "mass outrage", this time it is really a big event! So what's the difference between this storm and the previous one?
As of May 1, just four days after its release, the cumulative box office of "later we" has exceeded 900 million yuan! However, behind the 900 million yuan, there is not only a strong smell of foam, but also a lot of complaints from the whole industry.
One city manager said angrily that he had never heard of the box office change before!
Previous box office fraud, mainly through the producer's money to buy the box office, leading to the emergence of "ghost field" and "one game in 15 minutes". This kind of "sell and buy" operation, the producers or distributors at least smashed the real gold and silver!
This time, it seems to be more 'shameless', using the ticket platform refund system to play the' God operation 'of centralized refund! It not only promotes the good performance of the movie box office, but also saves a lot of money, which is really brilliant!
But the cinema suffered a huge loss. Many times there were a lot of empty seats. Who to cry for? Similar situation also appeared in many cities, Wanda cinema and other cinemas also disclosed the situation of large-scale ticket refund.
In addition, this is misleading for the audience!
In fact, the box office of the first three days of the movie is highly valued by everyone. The brilliant early performance can make the movie arrangement of each cinema line increase, and the audience will also be affected to follow the trend into the cinema, forming a virtuous circle. So the results of the first three days are good, and the box office in the back will not be bad! That's why the forgery mainly makes the early box office.
This time, it was not only the broadcaster who was unhappy, but also the distributor, director, film management organization and other dissatisfaction caused by us later. The state film administration has analyzed the ticket refund information in recent days based on the data of the state film fund data platform, and will seriously deal with it if it is found that it is unfair competition or box office fraud. Director Liu Ruoying's team also issued a statement, strongly hoping to find out the problem and find out the truth!
So who is the culprit? It's cat's eye that has been suspected to be behind it. As one of the producers of "later we", Maoyan is also a propagandist and distributor, and its own interests are related, and the ticket refund channel focuses on Maoyan, which is considered to have the most operational motivation and control ability.
But cat eye didn't acknowledge the bill, saying that 54% of the tickets were signed by users normally, and the remaining 46% of the refunded orders, some of which were determined to be malicious ticket swiping, suspected of scalper behavior.
A person in the industry ha ha, 'the ticket price for scalpers is 19.9 yuan, two or three tickets for one ID. I don't know how many people need to be organized to do such a large-scale refund. The system is theirs (cat's eye), they can say anything. Tens of millions of yuan of ticket refunds, if the scalpers are blocked and can't get back, they will have to pay a lot of money, which is not likely to take such a big risk. '