How hot is piggy page today? Piggy page's IP value is surprisingly high, not only the amount of videos played on the Internet has reached tens of billions, but also the gold absorption has reached 7 billion yuan. Is it true that there are rumors among netizens that piggy page will be banned?
People's daily issued a warning message because it was so hot, so many people speculated that buffeting would kill piggy page! Recently, buffeting finally responded to this, and buffeting denied killing page.
It's a rumor to kill page
A delicate pink pig girl has occupied the social circle of young people, and "piggy page gives applause to the social people". When the phenomenon of "social people" spread to friends circle, microblog and even stars such as angelababy and Qiwei, the two-dimensional lovely image, which looks like a blower, has undoubtedly become the hottest "Queen with goods" this year, piggy page's IP The value is not limited to the children's market, but to the whole age group.
Short videos seem to bring more traffic to the popularity of piggy page. With the frequent news of "shuaiyin" killing piggy page, piggy page is listed as a prohibited element in a recently exposed community rule of shuaiyin.
On May 1, buffeting denied the killing of page, and buffeting related people responded to every film and television reporter exclusively: "the community norms transmitted online are fake, and we did not kill pig page. '
The total platform playback is close to 50 billion
The 9.2-point Douban cartoon, also known as peppa pig, is a British preschool TV cartoon created, directed and produced by Astley Baker Davis. The story revolves around page's happy experience with his family. The plot is humorous and gentle. It has been in China for more than ten years, and has aired five seasons so far. The sixth season is scheduled to start in July this year.
According to the statistics of every film and television reporter, the broadcast volume of "piggy page" on iqiyi website has reached 13.44 billion, that on Youku has reached 14.46 billion, and that on Tencent video has reached 19.14 billion times, that is to say, the "piggy page" just harvested 47.04 billion times of broadcast volume on "you aiteng".
However, it's not the children who really make piggy page popular. The main driver of piggy page's popularity is social network, or the main active user on social network: young people. When there are more and more discussions about "pig girl" on Weibo, piggy page is not only the children's favorite animated characters, but also given more meaning by the adult world.
In November last year, the video of pig page broke out in station B, with more than one million videos produced and played by multiple netizens. According to one practitioner, piggy page comes from animation, has many years of audience base and can arouse people's emotional resonance, but its real popularity comes from short video.
Every film and television reporter noticed that a short video that drew piggy page on his back triggered the popularity of piggy page in short video platforms such as fast hand, tremolo and so on. Later, piggy page became a star of short video platforms such as tremolo, fast hand and meipai. According to official statistics, the total amount of videos related to the content of "piggy page" in the US film is about 80000, and the broadcast volume is about 1 billion.
The popularity of piggy page also attracted the attention of the people's daily, which sent a comment on piggy page.
After the positive role of piggy page, many primary and secondary school students set a new example. Some people compete with each other by wearing piggy page's clothes and watches. What's more, a small number of illegal businesses fake and copy relevant products to gain profits. 'no matter how social piggy page is, he can't destroy his children's childhood, and can't overstep the rules and the bottom line. '
Later, the news of shuaiyin killing piggy page began to ferment. Some analysts believe that this is the performance of shuaiyin's strong desire for survival under the content supervision. "Piggy page" has been listed as a prohibited element in the community rules of tremolo exposed on the Internet.
However, buffeting people denied to every film and television reporter the killing of piggy page, and said that the online community norms were untrue, that buffeting was based on the relevant laws and regulations of the community norms, and hoped that everyone would jointly maintain good community rules and follow them, but the specific norms were not convenient for publicity.
"Pink pig little sister" IP takes the adult peripheral market
Zhao Liying's piggy page headdress, angelababy's piggy page T-shirt, Qiwei's piggy page watch candy, and piggy page Tattoo & hellip;. When stars and ordinary people have become piggy page's tap water, this animation image, which is deeply involved in the children's market, has also quickly captured the adult peripheral market.
In fact, piggy page, known as' top traffic IP ', has been widely discussed for its gold absorption ability. According to the financial report of the copyright owner eone, in 2016, this IP brought nearly 7 billion yuan of revenue to the company worldwide. According to the data, the estimated revenue in 2020 is 12 billion yuan, of which the gold absorption capacity of the Chinese market is rapidly increasing. In the first half of 2017, the authorized and commodity sales revenue of eone company in China increased by more than 700% year-on-year.
How popular is the derivative of piggy page? Search "piggy page tattoo" on Taobao, the price ranges from 5 yuan to dozens of yuan. Every time the film and television reporters see that the monthly sales volume of a piggy page tattoo with a price of 9.9 yuan is nearly 30000. Rough estimation shows that with this kind of tattoo, you can earn nearly 300000 in one month.
For the company that gets the relevant copyright of piggy page, piggy page's popularity is the guarantee of future gold absorption. Every film and television reporter noted that on March 19 this year, aofei entertainment announced that it had reached IP cooperation with eone. The two sides will launch a series of industrial cooperation on "piggy page" under eone, and plan to release a new theme toy series, which will be fully launched to the market in the fourth quarter of 2018.
Piggy page is so hot, will it speed up the launch of new products by aofei entertainment? On May 1, every film and television reporter contacted aofei entertainment related people, who said that the company will release products according to the established plan.
'now many enterprises are trying to get married or the whole age direction, or with social intelligence, emotional management and other attributes, such as piggy page, super Feixia and so on are typical cases of success. The relevant person in charge of aofei entertainment disclosed that in the future, it will combine the specific situation of its IP to launch consumer products suitable for different age groups, and the key is how to make the products more competitive, such as differentiated play experience.
Another derivative series that has made a lot of money is piggy page's books. A publishing industry person told every film and television reporter that as Anhui children's publishing house, which owns the exclusive Chinese copyright of piggy page, its series of picture books "piggy page" sold in 2016 and 2017 for two consecutive years The larger the profit is), the more it breaks through 100 million yuan. According to the person, this set of books can bring a conservative estimate of 30 million yuan. For children's book publishing, such profits are no different from the 'industry myth'.
In fact, it's not hard to summarize from the above information that piggy page is so popular. At first, it was the promotion of the TV network platform. Then, after a number of big stars and large-scale hype on platforms such as shaky voice and fast hand, it gradually became popular. Finally, relevant enterprises carried out cooperation and authorization to cash in. Piggy page earned 7 billion a year, so it emerged.