4hw.com.cn, yesterday, Ding Sheng, the director of hero's true colors 2018, released an article titled "light, please get it in the sun" on the social platform. The article is mainly aimed at the fact that the light industry, as the publicity and distribution Party of the film "hero's true colors 2018", has not been open and transparent in the use of publicity fees and ticket subsidies, and requires that the light industry provide publicity and ticket subsidies Fine.
Shortly after Ding Sheng's statement, Horgos youth Light Film Co., Ltd. also made a quick response and published a reply to Ding Sheng's director, which generally means that as the main distributor, we have done our best to fulfill the contractual obligations, and we have no right and obligation to disclose any letter including the details of publicity and distribution to any other third party Interest and information, and at the end of the pot that the box office is not good can not let publicity come back.
The reporter of Beijing News interviewed the director Ding Sheng for the first time, and combed the truth of the whole thing according to his published articles. At the same time, the reporter of Beijing News also contacted Horgos youth Light Film Co., Ltd., but the other side was inconvenient to respond because of busy work.
Who will carry the pot with bad box office?
Light: film quality determines box office
At the beginning of 2017, shortly after the completion of "hero's true colors 2018", director Ding Sheng proposed to publicize the film in the late stage. Ding Sheng said: 'there are a lot of companies with publicity ability to take this film. At that time, they chose light under pressure. 'on January 18, 2018, the film was released nationwide, starring Wang Kai, Wang Continental, Ma Tianyu, etc., and finally achieved a box office of 63.06 million. Compared with Ding Sheng's recent films, this figure is not in the same order of magnitude. In 2013, 534 million were recorded in "Police Story 2013", 195 million in "saving my husband" in 2015, and 699 million in "railway Flying Tiger" in 2016. However, in the reply to Ding Sheng's director, Horgos youth Light Film Co., Ltd. proposed that the box office of the film is the result of the joint action of the film quality and publicity, among which the film quality is fundamental. 'and "hero's nature 2018" is indeed the worst work Ding Sheng has evaluated in recent years, with Douban scoring only 4.9 points. The film quality made by light is the response to the box office guarantee. Director Ding Sheng said:' I don't want to talk about the box office today. '
Where did the money go?
Ding Sheng: the basis for wanting to spend the money
Ding Sheng mentioned in the article that the investor has paid more than 27 million publicity and distribution fees and 10 million compensation tickets for Guangguang. 'I just want to know the basis of the money spent. 'the reporter of the Beijing News asked:' when signing the contract, did you write the details of the expenses into the contract? 'Ding Sheng replied:' my identity is director. I can't be more angry about this. I sent this thing. You can ask the investment company about the terms of the contract if it's convenient. '
Under the repeated communication between the investor and ray, the investor received a form of ray. Ding Sheng said that only the total sum of various items on the form was, 'they should give details to all investors, because any expenditure should have a basis. The investor's money is paid in real gold and silver to ray, and all expenses should have corresponding basis to prove that they have been spent. On the form There are various items, but they are not clear enough. There is only the total price, but no unit price. These things are unacceptable to the legal and financial affairs of any investor, but everyone is more polite. I think I need to make a voice. Ding Sheng gave a simple example: 'for example, if there should be an agreement for all hardware and TV, you should add an attachment to the agreement, and everyone knows why the money is added up. But he didn't. He only told you that hard Guangzhou includes many cities, and that the total number of cities told you it was over. '
In response, Horgos youth Light Film Co., Ltd. replied that it has no right and obligation to disclose any information and materials including publicity details to any other third party. Dingsheng replied: 'I'm not a third party. I can represent all investors, because I'm the actual person in charge of the project and play a pivotal role. '