4hw.com.cn, Liu Ruoying's debut work "later we" premiered on April 28, setting several box office records in succession. However, on the evening of the 28th, a lot of news on the Internet revealed that "later we" had a large number of ticket refunds, and the number of returned cinemas was amazing. What's the matter? Why is there such a large-scale ticket refund? Let's take a look.
To this end, the cat eye movie responded in the morning of the 29th: 'as of 11:00 p.m. on the 28th, the cat eye platform found malicious ticket swiping and refunding about 380000 tickets, involving about 13 million yuan at the box office. It has submitted the detailed data and evidence to the competent department, and will cooperate for further detailed investigation. At the same time, the platform will close the function of ticket refunding. '
A number of records have been set
"Later we" began to release publicity materials about a month ago. With Liu Ruoying's roadshow in Colleges and universities across the country, the popularity of the film began to increase dramatically. The 'want to see index' of "later we" on cat's eye platform and taopiao platform reached 911000 and 800000 respectively, higher than the 'want to see index' 810000 and 720000 of "Avenger alliance 3" in the same period. After the pre-sale of the film started on April 13, the film set the highest pre-sale score of domestic romantic films with 122 million yuan, and the box office of 288 million yuan also set the highest record of similar films on the first day.
Judging from the situation of "later we" screening in Colleges and universities, many young people's tears were punctured by the regret of love, the hardship of Beipiao, the warmth of family affection and other elements in the film. The "signboard action" of the roadshow, the whole chorus "later", is a great weapon to create atmosphere. At the end of the film, the ordinary people who appeared with colored eggs raised their cards and wrote what they wanted to say to their predecessors, which also made many young people cry.
Judging from the hot platform pre-sale index and the good evaluation after the screening, many line managers think that "later we" will sell well at the box office. Xie Shiming, assistant general manager of Guangzhou Jinyi cinema, thought half a month ago that the box office of the film could exceed 500 million yuan, but after the Guangzhou roadshow, he raised the estimated box office to over 1 billion yuan. He said that with reference to "predecessor 3" and "Fanghua", the "later we" can stab the audience's tears and have feelings in hand, which will definitely sell well.
A large number of refunds occurred in the evening of the premiere
On the evening of the premiere on April 28, Internet sources revealed that there was a large number of ticket refunds in "later we". The number of theaters involved was nearly 4000, and most of the refunds appeared on the third-party platforms, including cat's eye, taopiao, etc.
As cat's eye is the publicizing and producing Party of "later we", some studio managers speculate that in the early stage, by purchasing tickets to lock the venue, the cinema line increased film arrangement. The audience is worried that they will not be able to buy good tickets and seats, so they will buy tickets in advance, which will increase the heat of pre-sale. In response, cat's eye responded in the morning of the 29th: "by 11:00 p.m. on the 28th, the platform found malicious ticket swiping and refunding about 380000 tickets, involving the box office of about 13 million yuan. It has submitted the detailed data and evidence to the competent department, and will cooperate for further detailed investigation. At the same time, the platform will turn off the function of ticket refunding. At the same time, the ticket refund function of taopiao was temporarily closed on the night of the 28th.
Some people are moved, some people are embarrassed
After "later we" was released, Douban's score declined all the way, from 7.2 during the screening period to 6.2 at present, with about 28000 people scoring. 8.4 points were scored for 130000 people on the platform of taopiao, and 8.5 points for 230000 people on the platform of cat's eye. From the perspective of Liu Ruoying's first director's tube, "later we" is more mature than the director's debut works of he Jiong, Huang Lei, Zhao Wei and other actors. Starring in Jing Biran and Zhou Dongyu, Tian Zhuangzhuang's role in the role of father is a bonus, plus Li pingbin's photography, the film has a good texture.
However, how many people shed tears for the movie, how many people complain about the movie's affectation and moaning without illness. Close to the temperament of Liu Ruoying's songs, "later we" in order to highlight the regret that young people miss because they don't understand love, the protagonists and heroines are divided in the stage where there is no external force involved and the feelings are still strong. When the hero finally succeeds in starting a business and hopes to come back with the heroine, the heroine complains that he never knows what he wants. From being together, to breaking up, to not succeeding in compound, to meeting again ten years later, the past experience is overwhelming and the missed regrets are coming. Later we use a lot of details to tease the audience's memory of their predecessors, and use emotional resonance to make up for the lack of narrative.
From "city of Philharmonic", "predecessor 3" to "later we", stories about the predecessor always seem to poke the pain of young audiences, so that some netizens half jokingly concluded: "is the former film just needed?" the insiders predicted that there would be a wave of follow-up works in the future. Xie Shiming's analysis: not everyone has the strength to make the blockbuster heavy industrial films like "war wolf" and "action in the Red Sea", but the light production like "predecessor" follows the trend very well, and it must be necessary next.