4hw.com.cn recently, a media revealed that Taobao's advertisement was suspected of sexism. Ali's mother issued an official statement apologizing, saying that she had put the advertisement offline in the first time, and punished the corresponding businesses for account violations and points deduction. Ali's mother refers to the advertisement of "what should I do if I have a daughter?" on Taobao recently. Netizens questioned that the advertisement was suspected of sexism.
An article titled "Taobao, you owe every woman an apology!" was published on the wechat public account of Mochou magazine of Jiangsu women's Federation on July 27, pointing out that this is not the first time Taobao has angered netizens because of the alkali pregnant treasure.
As early as last June, the public account of China Women's Daily published the article "eating alkaline food to give birth to a boy" which was just a hoax. At first, it was the alkali pregnant treasure advertisement on the front page of taobao.com at that time. At that time, the advertising words were even more penetrating: if you wish, you can finally inherit your family.
The article points out that after receiving complaints from netizens last year, Taobao once removed the products and advertising contents with gender selection from the shelves, and asked businesses to modify the copy before putting them on the shelves again. But this year, they are back.
In addition, the article emphasizes again that the medical community has long refuted the rumor that taking certain foods does not change the acid-base environment of the human body.
At the end of the article, the author qualitatively asks: "all governments actively resort to administrative measures to solve the problem of gender imbalance in the birth population. But as the world's largest retail trading platform, taobao.com under Alibaba has openly promoted and sold goods that claim to be able to choose a baby's gender. What kind of corporate spirit is that? "
In response to the online exposure of Taobao advertising suspected of gender discrimination, Alibaba's marketing digital platform, Alibaba mom, issued an official statement on the evening of 27, apologizing that the ad had been offline in the first time, and punished the corresponding businesses for account violations and points deduction.
Ali's mother apologized in a statement on the official microblog yesterday, saying that it was an oversight of the audit, and that she had taken the advertisement offline as soon as she found it, and imposed account violations and points deduction penalties on the corresponding businesses. At the same time, it said that it would immediately strengthen the systematic and manual troubleshooting efforts to prevent the recurrence of such cases.
Ali's mother said it was an oversight of the audit, and she had taken the advertisement offline as soon as she found it, and punished the corresponding businesses for account violations and points deduction.
Ali's mother also said that she would immediately strengthen the systematic and manual troubleshooting efforts, and filter, identify and troubleshoot all advertising materials on the platform in three dimensions of merchants, categories and materials, so as to prevent such a situation from happening again.
The following is the full text of Ali mom's statement:
Due to the lack of audit, we let an advertisement with sexist elements show.
This is a mistake in our work. We sincerely apologize to you.
We have taken this advertisement offline as soon as we found it, and we have imposed account violation and points deduction penalties on the corresponding businesses. At the same time, we will immediately strengthen the systematic and manual troubleshooting efforts, and filter, identify and troubleshoot all advertising materials on the platform in three dimensions of merchants, categories and materials, so as to prevent the recurrence of this kind of situation.
Once again, I sincerely apologize to you and thank you for your supervision and criticism!
Ali mother