For many people, is the thrilling Coca Cola the favorite of many people? Coca Cola hasn't increased its price for nearly 20 years. What do you think of the recent news about the price increase? But it seems that the price increase is not particularly large.
According to the person in charge of some restaurants in Beijing, the supply price of Coca Cola has been quietly increased by 2-3 yuan / box.
Yesterday, COFCO Coca Cola beverage (Beijing) Co., Ltd. said in a letter of explanation that the price adjustment is limited to three cans of Beijing catering channel customers, which is the company's marketing strategy for specific sales channels of individual products. For the reason of price increase, Coca Cola explained as "marketing strategy", which is quite different from the reason of the previous increase in the cost of raw materials or labor, transportation and storage costs of beverages in the Chinese market.
It is understood that this is the first price increase of Coca Cola in 20 years. Zhu danpeng, a researcher in the food and beverage industry of China Brand Research Institute, said that the food and beverage channels are less sensitive to product prices. Coca Cola's small water trial price increase from the food and beverage channels can better control the market feedback after the price increase. Some analysts believe that as of December 31, 2017, Coca Cola's net profit was US $1.18 billion, down 81% from last year.
Since the transformation in 2015, Coca Cola has tried to increase the price in North America and other ways to increase the profits of such products. A reporter from Beijing Youth Daily saw in an e-commerce business that the price of 330 ml, 24 cans and a box of Coca Cola products was 42.9 yuan, not increased. Some retail supermarkets also said that they did not receive the news of the increase in the price of coke supply, and the sales have not been affected.