Now is an era of diversified entertainment, more and more forms of entertainment are beginning to be accepted by the public, so do you hear about ghost animal videos? Many funny and irrational ghost animal videos make you laugh? Now SARFT begins to re interpret ghost animal videos, let's watch them together.
On Tuesday, the State Administration of radio, film and television (SARFT) issued a notice calling for a firm ban on illegal capture and adaptation of audio-visual programs based on ghost animal videos. Yesterday, radio and television gave an official interpretation: seizing and secondary creation must be authorized by law, and the normal editing and adaptation of ghost animal video interpretation by radio and television is allowed.
What is ghost video?
Ghost animal video refers to a kind of video with high coordination between music and picture, and high repetition in editing, which brings joy. In addition to the strong brainwashing effect, this high-intensity repetition often brings association that is not in line with the original song or the original picture, and this kind of 'disobedience and feeling' is often the source of joy.
On March 22, the State Administration of radio, film and television issued the notice on further regulating the order of network audio-visual program communication.
According to the notice, it is strictly prohibited to illegally capture, cut and adapt audio-visual programs, and strictly manage similar reprogrammed programs uploaded by Internet users, so as not to provide communication channels for audio-visual programs with guidance problems, copyright problems and content problems. Secondly, it is necessary to strengthen the management of audio-visual programs such as online movie flower and trailer, and the corresponding movie flower and trailer shall not be broadcast for the movie and TV series without license, the original audio-visual programs without record, and the radio and TV programs and online audio-visual programs notified or handled by the administrative department of radio and television.
This "urgent" notice has attracted attention from all parties. Some people believe that "illegal capture, cutting and adaptation of audio-visual programs are strictly prohibited" may be mainly aimed at "ghost animal video", which will affect video websites such as "station B, fast hand, tremolo, watermelon video".
On March 23, the article entitled "new rules for online audio-visual programs, how to understand more reliable?" issued by the wechat official account of the radio and Television Development Research Center of the State Administration of radio, film and television made an official interpretation.
The article holds that it is the focus of attention to 'resolutely prohibit the illegal capture, cutting and adaptation of audio-visual programs'. What is the point of this sentence? The notice clearly states that it is against illegal acts. Over a period of time, there have been some irregularities in online audio-visual programs, for example, some programs distort, spoof and defame classic literary and art works; some programs arbitrarily intercept and splice the fragments of classic literary and art works, radio, film and television programs and online original audio-visual programs, forming a real infringement, and some even re dub and re match subtitles, so as to tamper with the original meaning, take out the meaning out of the context and get evil There are serious value orientation deviation in the way of attracting attention, which covers the mental 'haze' for the growth of netizens, especially teenagers. The people, especially the majority of netizens, are very indignant and have a lot of opinions. It is an urgent need to control these illegal behaviors to promote the healthy development of network audio-visual programs.
According to the new regulations on online audio-visual programs, how can we understand them more reliably? Reading the notice, we can find at least three clear policy signals.
First, copyright should be legal and compliant. The notice emphasizes that in the process of the transmission of audio-visual program content, it must comply with the relevant provisions of the copyright law, and capture and secondary creation must be authorized by law. As long as there is legal authorization for compliance, regular editing and adaptation is allowed.
Second, the content should be healthy and upward. On the one hand, it is necessary to be legal and compliant, not to challenge the dignity of laws and regulations; on the other hand, the content should be healthy and upward, pay attention to quality and style. Some of the secondary videos are vulgar, vulgar, kitsch, and even spoof classic films and TV works; another example is the video of children's evil code that causes strong public anger. It is the responsibility and mission of the public administration to manage these chaos.
According to the report of Xinhua News Agency on March 22, the Circular of the State Administration of radio, film and television requires that all program websites shall not produce or disseminate programs that distort, Spoof or defame classic literary and art works, or re edit, re dub or re subtitle classic literary and art works, radio, film and television programs, or original online audio-visual programs, or intercept several program segments to make new programs, or broadcast them It is necessary to spread and edit the program segments of the original works with ambiguous meanings.
Third, we will continue to support and encourage innovation and creativity in the right way.
According to the new regulations on online audio-visual programs, how can we understand them more reliably? As always, we should encourage and support people's healthy and upward online audio-visual creation.