In December 2017, Zhejiang food and Drug Administration reexamined the advertising content of sapais because the content was questioned and exaggerated. During the reexamination, sapais stopped broadcasting the advertising of "sapais eye drops". But recently, it seems that the advertisement of saps has been replayed on CCTV again. Can saps really treat cataracts? Is the effect of sapais on eye diseases good? Let's learn about it with sihai.com.
It is understood that a previous report, entitled "made sharplove fall into a whirlpool of public opinion. According to the opinion of relevant ophthalmologists quoted in the report, sapais can treat cataracts without surgery by making use of consumers' fear of surgery. According to the report, the approved indication of sapais is "early senile cataract", but the company blurs out the word "early" in its advertisement, advocating that it can prevent and treat cataracts and enumerate the symptoms related to cataracts, so as to replace diseases with symptoms.
At present, no drug has been proved to be effective in preventing or treating cataracts in the world, neither does sapais, nor any other drops, wipes or pills. The only effective treatment is surgery.
According to the content of the rebroadcast of saps eye drops, we can see that the blurring of the word "early" in the previously questioned advertisement has been rectified to "focus on eye health and apply to early senile cataract".
Guo Fanli, a well-known economist and financial commentator, said in an interview with the Beijing Business Daily that the content of the advertisement of sapaeth was not clearly described before, and it was suspected that it exaggerated the propaganda and misled consumers. This time, the content of saps rebroadcast advertisement will replace the vague description with the accurate content, which can alleviate consumers' doubts about the efficacy of the product to a certain extent. However, in recent years, the income of saps is largely dependent on brainwashing advertising, and the modification of the advertising content may have a certain impact on the company's operation. According to the data, from 2011 to 2016, through the advertising bombing, the revenue of saps increased from 409 million yuan to 979 million yuan, and the net profit increased from 68 million yuan to 276 million yuan.
In response to the questions such as whether the company's saps eye drops advertisement has been replayed in an all-round way, whether the advertisement adjustment has an impact on the company's operation and the company's strategy in the future, the reporter of Beijing Business Daily called the office of the Secretary of the board of directors of saps and was told to send the interview outline to the company's mailbox, but as of the time of sending, no relevant reply had been received.
Can saps really treat cataracts?
In August last year, Cui Hongping, director of Ophthalmology of Oriental Hospital Affiliated to Tongji University, published a post on Weibo, attracting a lot of attention. The main content of the post is, 'Lang Ping is advertising fake medicine for cataract treatment on TV! Up to now, there is no effective medicine for cataract treatment in the world. The only way to treat cataracts effectively is to surgically remove them and implant them in an artificial lens! "The post was then forwarded thousands of times.
'it's hard to believe that it's fake because the old people use it. Can't it really treat cataracts?' netizen Xiaoting was confused after seeing the post. Nowadays, there are many advertisements on TV and Internet about the eye drops of sepsis benzyl lysine (hereinafter referred to as the eye drops of sepsis), and they are endorsed by celebrities, with great influence on communication. How can this be a fake?
The reporter interviewed an ophthalmologist from Zhejiang hospital. She told the reporter that there is no effective medicine for cataract in the world. If there is any, you can apply for the Nobel Prize.