Sihai network

Wu Jing speaks for the theme of peace elite, full of good positive energy

On May 29, Beijing time, the official microblog of "peace elite" mobile game released the latest poster, announcing that Wu Jing spoke for peace elite. Wu Jing was also named 'battlefield commander' of peace elite, which will bring players a new military competition experience. Do you think this game is a good theme for a moment?

For a long time, Wu Jing, the "national tough guy", has been deeply rooted in the hearts of the people for his fearless and courageous image in film and television works, which makes him highly consistent with the characteristics of the simulated military competition experience of peace elite. Wu Jing, who spoke for peace elite this time, will be transformed into a 'battlefield commander' in the game under the warm call of special forces. People can't help looking forward to what kind of wonderful drama will be staged with peace elite by Wu Jing, who 'joins the battle' in his new identity?

"Good luck, peace elite!" It is the language with the most user memory. In the currently exposed posters, Wu Jing uses such a sentence as a slogan, which can be called an old comrade in arms who knows the player best. From the distant star image to the old comrades in arms who can communicate equally with players, combined with the military image constructed in film and television works, we seem to see a more three-dimensional and multifaceted Wu Jing. Whether in terms of combat ability or communication language, Wu Jing fits perfectly with the image of his comrades in arms recognized by the players. Wu Jing's airborne also gives the peace elite in the player's slogan a more concrete symbol.

Since the launch of peace elite, it has been recognized by a large number of players with excellent product experience and competitive attributes. The richer IP world outlook, more innovative play mechanism and the addition of more yuan visual symbols continue to refresh users' cognition of this category of mobile games. However, a group of small characters at the bottom of the poster -- 'original flavor, experience upgrade', It seems to imply that this cooperation will bring more experience upgrading contents on the original basis. I believe these upgrading contents are worthy of the expectation of special forces.

In addition, it is worth mentioning that peace elite does not simply take the star flow as the starting point in the selection of spokesmen, but pays more attention to the high fit between the star strength and the game quality, the star design and the brand proposition, so as to lay a hard foundation for the brand's long-term planning in the future and form a differentiated growth path of its own unique military style, This also shows a higher dimensional Thinking on brand building.

From the war wolf series to wandering the earth, the characters of Wu Jing in many film and television works in the past have been given a strong label of pacifism, which is consistent with the theme of anti-terrorism and peacekeeping in peace elite. This cooperation between the two sides is bound to build a more influential public opinion environment around this positive value, make the values of both sides spread more widely, and provide strong support for the brand construction of peace elite.

Wu Jing is a legend in the domestic military theme film and television industry, and peace elite is the most influential self-developed military theme mobile game in China. Along the way, Wu Jing has made continuous self breakthroughs and finally completed the successful transformation from "Kung Fu Boy" to "national tough guy", while peace elite highlights the strength of domestic self-development with high-quality product design and user experience, Both sides continue to break through borders in their respective fields. This cooperation is bound to become a benchmark for the domestic cultural and creative industry in the military theme sector.

From creating phenomenal domestic film and television works to joining hands with phenomenal domestic self-developed mobile games, Wu Jing is committed to building a positive value cultural and creative ecosystem, opening up multiple channels to promote social positive energy to the public. This is to consolidate Wu Jing's own personal image and cross field cooperation based on common value proposition. It is believed that the content created by both sides will be more worthy of expectation in the future.