For many people who like to visit Taobao, do they like to watch all kinds of live Taobao? The data shows that in 2018, Taobao live broadcasting platform brought more than 100 billion goods, with a year-on-year growth rate of nearly 400%, creating a new 100 billion level incremental market. After three years of accumulation, more and more industries have been transformed by Taobao live broadcast.
The report points out that as more and more consumers purchase through Taobao live broadcast, the number of anchors joining Taobao live broadcast in 2018 has increased by 180% compared with the previous year, and more than 100 anchors with a monthly income of more than one million. Taobao live broadcast not only promotes the employment of women and farmers, but also creates a new employment mode for all walks of life.
Cutting hands while watching Taobao live has become a new way of online shopping for many people. According to the data,
In just three years, Taobao live showed a strong explosive, creating a 100 billion level new market. In 2018, the number of goods brought by Taobao live broadcasting platform exceeded 100 billion, with a year-on-year growth rate of nearly 400%, and the number of goods that can be purchased exceeded 600000.
The huge business opportunities brought by Taobao live broadcast accelerate the entry of high-quality offline resources in factories, rural areas and markets into the e-commerce system. Take clothing as an example, the number of new styles on Taobao live broadcasting platform every month can reach 160000, surpassing Zara and other fast fashion brands.
If Taobao live broadcast was a new thing when it was born three years ago, today's Taobao live broadcast has become the mainstream business model of e-commerce, and has become a standard configuration rather than an embellishment. The data shows that the penetration rate of Taobao live broadcasting is increasing rapidly in 2018, and live broadcasting has become an increasingly important sales channel for businesses.
The continuous growth of the number of users is the basis for Taobao live to create the miracle of "bringing goods". According to the report, the stickiness of the core users of Taobao live broadcast is very high, and their daily stay in Taobao live broadcast is nearly an hour, and the number is still growing rapidly.
With the rise of Taobao live broadcast, a group of anchors have been flying with the help of tuyere, and quickly realized the freedom of wealth. " In addition to showing amazing delivery power, anchors such as Wei Ya, lipstick brother and Li Jiaqi also confirmed from the side that Taobao live broadcasting is e-commerce live broadcasting.
The data shows that the number of active professional anchors on Taobao live broadcasting platform is growing rapidly, with more than 400 live broadcasting rooms with more than 1 million goods per month.
What does a typical Taobao anchor look like?
More than 80% of Taobao anchors are women, with a very large age span, ranging from the post-60s to the post-00s,
More and more star anchors operate their fans through Taobao live broadcast, bringing incredible popularity and traffic.
In addition, while supporting UGC live broadcasting, Taobao live broadcasting vigorously supports PGC content, and produces high-quality live content through cooperation with major TV stations and professional production institutions. So far, the PGC system of Taobao live has attracted more than 200 institutions with professional content production background to join.
Taobao live broadcasting, a 100 billion scale new industry, is not only a 'business field' to create economic benefits, but also a 'warm field' to bring a wide range of social values.
The report points out that Taobao live has created a new employment model for all walks of life. In addition to star anchors such as Weiya and Li Jiaqi, Taobao's anchor group includes beautiful overseas students who quit the United Nations translation job and went to Paris to buy anchors all over the world, as well as handicraft artists who spread pure handicrafts to thousands of families.
Taobao live broadcast has become the 'new farm tools' of farmers. A group of farmers' anchors sell characteristic agricultural products to cities to help their hometown out of poverty. In two days, Jiumei helped villagers sell 400000 yuan of unsalable kiwi fruit and 2 million jin of oranges in 13 days. Chen Zhihua, a peach farmer, couldn't sell all his peaches, so he could only rot in the field. Later, 15 Taobao anchors rushed to help, and sold out 3000 Jin of peaches in an hour.
As a platform, Taobao live directly leads the anchor to help farmers, and 'teach people to fish' to drive the rural industrial belt out of poverty.
On September 17, 2018, Taobao live called on the top ten agricultural products anchor of the whole network to volunteer for the 9.17 harvest festival party, creating a sales miracle of 10 million in four hours. Taobao live launched the "village broadcasting plan" to help 1000 farmers in 100 counties earn 10000 yuan a month, boost the development of high-quality agricultural products and realize industrial poverty alleviation.