Taobao and Jingdong have several Festival promotions every year, and another wave of 618 promotion is coming. What festival is 618 on Taobao? What day is 618 on Jingdong!
What festival is 618 Taobao
618 was originally the anniversary of Jingdong. On this day, Jingdong would do various promotional activities. Later, Taobao and Suning also joined the army of 618 promotion, so 618 became a day for e-commerce promotion.
First of all, I want to tell you that June 18, which is 618, is not a festival or a memorial day. If you don't pay attention to e-commerce, this day is a normal day. Well, with this in mind, let's talk about why the major e-commerce companies are promoting or selling under the banner of '618'?
618 has become the e-commerce Festival
The reasons are as follows: June 18 is actually the anniversary of Jingdong. Before 2013, Jingdong set June 18 as the anniversary of the year. On this day, promotion and various activities were held, which undoubtedly put great pressure on other e-commerce companies. In 2013, Jingdong's store celebration called "618" to the whole country, and a series of chain reactions occurred, whether it was local supermarkets or major e-commerce companies All manufacturers have launched 618 promotional activities. A series of e-commerce giants, such as tmall, Taobao, Suning and paipai, are also chasing and blocking, starting their own 618 activities.
In this way, June 18 of every year becomes the time for major e-commerce to go shopping and promote sales. It's easy to think about it, because if you don't engage in activities, others will be more competitive than you. In this way, June 18 of every year naturally becomes a big day in e-commerce. And it's just the summer vacation coming, and the joining of the student party army makes 618 in full swing. If you have anything to decide on, wait until June 18.