What are the special activities of JD double 11 in 2018? General strategy of the special activities of JD double 11
4hw.com.cn: this year's double eleven is earlier than usual. In addition to tmall, Jingdong double eleven also opens on October 19, which is known as the 11.11 global good things Festival. Many small partners are curious. What are the benefits of Jingdong double eleven? The following small make-up for you.
On October 19, Jingdong Group officially launched the 11.11 global good thing Festival. At the press conference, Jingdong announced that this year's' Jingdong global good thing Festival 'will last 27 days from October 20 to November 15.
According to reports, during 11.11, JD will launch 9 theme days and 7 special activities online, providing rich forms of promotion. In addition to the basic discount, Jingdong also offers a variety of play methods, such as second kill, magic coupons, full reduction and shopping together, as well as a variety of benefits, such as exclusive rights and interests for specific groups.
Specifically, in addition to launching direct sales activities with joint brands, Jingdong will also launch the No.1 JINGTIE game in the warm-up period of big promotion. It will issue 50 million threshold free JINGTIE within a limited time, which can be directly deducted by consumers when they place an order. At the same time, Jingdong is also joining the 11.11 campaign for the first time this year.
Jingdong finance also joined the 11.11 promotion camp with Jingdong Mall. Jingdong Baitiao and Jingdong payment will bring a large number of direct reduction, full reduction, interest free and other benefits to users through online and offline channels. Users can receive welfare vouchers such as payment deduction and Baitiao deduction, with a maximum reduction of 4999 yuan.
In addition, Jingdong 11.11 global good TikTok festival also combines jitter, B station (BiliBili), micro-blog and other platforms to create a cool entertainment feast. In particular, Jingdong and station B jointly launched the 'second dimension' market, which started on November 1, involving animation, electronic competition, cosplay, ghost animal, cute pet and other circles, creating a 'cross dimension' carnival.
In response to the promotion of JD 11.11, Han Rui, vice president of JD group and head of front-end platform, said that in order to make consumers have a shopping experience of 'easy to go, easy to buy and fun', the JD global good things festival will be launched both on and off the website, online and offline. 'in addition to the simultaneous launch of mobile phone Jingdong, Jingdong Mall PC website, Jingdong shopping app, Jingdong wechat shopping and Jingdong mobile QQ shopping, Jingdong 11.11 will also enable consumers to obtain activity information outside the station & quot; indifference & quot; through cooperation projects such as Jingdong Kepler and jingx plan and all kinds of cross-border joint marketing. '