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Why does Santa wear red? The truth is that

Why does Santa wear red? The truth is that

The image of Santa Claus has always been a red dress, with a red christmas hat and a long white beard, sitting in a coach pulled by reindeer, galloping across the sky; or carrying a large cloth bag to give presents to children from the chimney. But a lot of people have to ask, why does Santa Claus wear red? A lot of information has been compiled, the truth is like this!

At the beginning, Santa Claus was just a mysterious person in European folklore. There were all kinds of colors he could wear. Those who love yellow wear yellow, those who love blue wear blue, and those who love to wear elegant clothes. Among them, the most widely spread is green suit. In traditional western culture, green represents the infinite gift of nature, which sounds very high style.

Now in the eyes of people all over the world, Santa Claus has to look like this: red clothes, red pants, white beard, tall big face and smiling. So the question comes again. Why does Santa wear red now?

This question needs to be asked by Coca Cola, because they have designed such a suit for people, which they have been wearing since the 1930s.

Why does Coca Cola "start" with Santa Claus? The answer is very simple: because Coca Cola sells coke!

Think about it. Who is willing to pour coke in the big winter? But Coca Cola can't be stopped in the winter. In the face of sales decline, the management must do something.

From 1930, Coca Cola began to put Christmas advertisements in newspapers and magazines, but the decisive battle began in 1931. From 1931 to 1966, Coca Cola hired talented business illustrator Haddon Sundblom to create the image of Santa Claus for Coca Cola. The Santa Claus, dressed in red and white, with a kind smile and round cheeks, took off his hat and held Coca Cola in his hand. He read the most famous slogan "the pause that refreshes" (enjoy cool) of Coca Cola, which was launched in 1929 A moment).

Obviously, the image of Santa Claus is gradually clear, almost the same as the current popular image. So, in the next 33 years, their ads have been constantly reinforcing this image. With this strong obsession, green Santa Claus finally out, and finally achieved this classic case of business culture against traditional culture. From this point of view, in fact, Coca Cola is quite evil, worthy of being a unique flower in the marketing circle of the universe.

Since 1931, every Christmas, Santa Claus will show up in various newspapers, magazines and TV with Coca Cola on time. As a competitor of Coca Cola, Pepsi doesn't want to do anything?

In 2011, Pepsi launched a TVC that caused a sensation in the United States. Santa Claus, who has served Coca Cola for 80 years, suddenly chose to drink Pepsi. He claims that it's a summer holiday, not a working time.

In this video, Santa Claus revels on the beach wearing short sleeves, dances until he is thirsty, and rushes to the tent bar for a Pepsi. The move shocked the bartender nearby, but Santa calmly told him: 'I'm on holiday, have fun!'

Now I understand why Santa wears red? It turns out to be a unique flower in the marketing circle of the universe!