How did double eleven come from? The origin of tmall double eleven
4hw.com.cn: since the birth of double 11 online shopping in 2009, the turnover of tmall has reached a new high every year, from the initial 50 million to nearly 120.7 billion in 2016, an increase of more than 20 times, which also shows the influence of double 11 Shopping Festival. Do you know how double 11 came about? Let's take a look!
The origin of double 11: Double 11 online shopping Carnival originated from the promotion activities held by Taobao Mall (tmall) on November 11, 2009. At that time, the number of merchants and promotion efforts were limited, but the turnover was far more than expected!
How did double 11 come about: it started in 2009, and the transaction was 50 million yuan that year
In 2009, tmall, also known as Taobao Mall at that time, began to hold sales promotion activities on November 11 'Singles Day'. At first, tmall hoped to create a festival of its own, so that everyone could remember themselves. The reason why tmall chose to hold a large-scale promotion on November 11 is that it has its own consideration.
Because Singles Day is just in the middle of the traditional retail golden week and Christmas promotion season. But it's time for people to buy winter clothes. Tmall's "double 11" strategy has hit the hearts of netizens. Since the first session was held in 2009, tmall has played a huge potential to attract money. Its sales have exploded, shocking friends and merchants.
At that time, only 27 brands participated in the transaction of 50 million yuan in Taobao Mall, and the highest sales record of a single store was 5 million yuan of Jack Jones. By 2015, tmall's double 11 sales reached 91.2 billion yuan, which increased by 1800 times in 2007.