Today, China Consumer Association released the price tracking investigation report of "double 11" online shopping products. Originally thought that double eleven can save money to buy things, in fact, it's still a business routine, only to say that it's still a long snack when you chop your hands in the future!
16 among the 539 non presale products that the home appliance business platform announced to participate in the "double 11" promotion, 78.1% of the products could be purchased at the price of "double 11" or lower (without considering the linkage activities), an increase compared with the same period in 2016.
In the investigation of price behavior of 129 pre-sale commodities, the price of the pre-sale commodities is relatively standard, and it is found that four commodities are suspected of fabricating the "original price" in the form of "marked price"; the pre-sale price is not as favorable as the price on the day of "double 11"; the pre-sale price changes frequently; the deposit changes randomly.
It is understood that the price tracking survey involves 16 online shopping platforms, with 668 items selected, covering 9 categories, including clothing, shoes and hats, mobile phone digital, special food products, cosmetics, home textiles, mother and baby products, luggage accessories, household appliances and other daily necessities. From the perspective of the commodity source of the survey experience, it can be divided into domestic and imported categories; from the perspective of sales mode, it can be divided into pre-sale and non pre-sale categories.
Have you found out the price is too high?
1. Suspected of fabricating the original price in the form of 'crossed price'
On November 10, November 12 and November 15, the marking price of a certain brand of knitwear named 'Hengyuanxiang' on tmall platform was 508 yuan, but the marking price on November 11 was adjusted to 1280 yuan. However, the special counter price statement is only displayed on the commodity page on November 11, and does not appear continuously or indicate the source. If consumers only see the price on November 11, they will be misled to consume because of the large preferential intensity.
2. The pre-sale price is not as favorable as the price of double 11.
A certain one shoulder messenger bag of tmall platform with the name of 'coach' brand was pre sold at 1068 yuan on November 7 and November 10, and the deposit 99 was deducted from 150 yuan for the activity, and the conversion price was 1068-150 + 99 = 1017 yuan; however, the price was 1068 yuan on November 11, and the conversion price was 1068-50-50 = 968 yuan for every 400 yuan. The promotion price was 999 yuan on November 12, and the conversion price was also lower than the previous pre-sale price 。
3. Price increase before price reduction
The price of a brand soymilk machine of "Jiuyang" was 398 yuan before the double 11 of dangdang.com, but the price of the page rose to 448 yuan on November 10, and the price converted according to preferential activities on November 11 was 398 yuan (the price was 448 yuan at most, 50 less at most), which was the same as the price of the time nodes on November 7 and was not preferential.
4. "Double 11" prices rise instead of falling
On October 22, October 23, October 26 and November 1, the group purchase price of a certain cosmetics with the nominal name of "mansourleton" on Beibei platform was 76.6 yuan. After November 4, the group purchase price was increased to 85.5 yuan during the period of "double 11".
Xialiang, a brand with the name of "Dangdang excellent product" on dangdang.com platform, was converted to 69 (list price 119, 50 minus 50 at most) on October 29, 89 yuan (list price 139, 100 minus 50 at most) on November 1, and 149 yuan was increased during the period of "double 11", instead of decreasing.