In recent years, the emergence of the live broadcast industry has given ordinary people the opportunity to become "online Red". Grassroots anchors are not only crazy to attract money online, but also receive various offline commercial performances near the end of the year. The first-line anchors are even more popular than the stars.
One month's online endorsement fee equals to the next year
On November 21, AI finance and economics news agency got the latest quotation list of online Red anchors of a platform. There are hundreds of online anchors that can accept commercial performances in the near future, ranging from s to C2. There are not only tens of millions of S-level anchors such as Tianyou, Azhen and LIGO, but also 10000 C2 level small anchors with fans.
AI finance and economics found that in this list, the proportion of male and female anchors is roughly the same, and some fresh meat and uncles are even more popular than beauties. Because live broadcasting is not restricted by regions, the anchors are distributed all over the country, even foreigners. What's the same is that the development direction of these anchors is mainly film and television variety and talent show.
There are two ways for anchors to attract money: online and offline. Online way is to do live broadcast and micro blog, and to carry out daily, weekly and monthly endorsements for customers' products no more than one hour a day. Offline way includes receiving TVC, plane, TV station announcements, business performances, endorsements and online drama shooting.
Representative of S-class anchor: Tianyou
Born in 1994, Tianyou is from Jinzhou. Since 2014, he has been a anchorman. At present, he has 18.7 million fans on YY. In 2014 and 2015, he won the best male MC of YY annual grand ceremony. In 2016, he was rated as one of the top ten Internet Celebrities of sina Weibo, the special guest of "day up", and the most influential anchor in 2016.
According to the quotation sheet, the daily endorsements of Tianyou are 200000 / hour, the weekly endorsements are 1200000, the monthly endorsements are 3000000, the micro blog is 100000, the tvc600000, the plane is 500000, the offline live broadcast is not more than two hours 400000, the TV station announces 200000, the commercial performances include singing three songs and hosting 400000, the annual commercial endorsements (including three activities, including one TVC, one plane) are 3000000, the online dramas and movies are 800000.
The online offers of the anchors are much higher than the offline ones. The cost of online endorsements for one month equals the cost of offline commercial endorsements for one year. Because of this, the popular anchors are very picky about offline activities.
The business personnel of an online Red brokerage company disclosed to AI financial news agency that 'Papi sauce 200, MC Tianyou 100, Feng Timo 95 and Chen Yifa 90 are the bottom line of the offer, but they may not be able to invite them, because the cost is what people can earn when they open several live broadcasts, and it depends on whether the activity form is attractive enough. '
The value of each anchor depends on the number of fans and influence. The income of the anchor does not go into the individual pocket. In addition to paying taxes, the platform and guild need to pump water from it. For the same level of anchor, the income is roughly the same. For different levels of anchor, the income, rights and treatment standards are different.
Representative of class a anchor: Wen er
Wen'er, a girl from Jinan, is affectionately called "Shandong cute little sister". She has been a anchor since 2013 and can sing and dance. At present, she has 12.63 million fans on YY. She was rated as the best female singer of the year in 2013, the best YY female idol of the year in 2014 and the best YY female gold medal of the year in 2015.
According to the quotation sheet, wen'er's daily endorsement is 80000, weekly endorsement is 450000, monthly endorsement is 180000, Weibo is 50000, TVC is 30000, plane is 200000, offline live broadcast is not more than two hours 200000, TV station announces 100000, commercial performance includes singing three songs and hosting 200000, commercial endorsement (including three activities, including one TVC, one plane) is 1200000, online drama and movie shooting is 400000.