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Tencent's new logo matching font was released

4hw.org: Recently, Tencent launched a set of "Tencent fonts" and the logo has changed accordingly. At present, the "Tencent" characters in Tencent's new building are exactly the Tencent fonts changed this time.

It is reported that Tencent's new logo adopts the 'Tencent font'. Compared with the traditional font, the biggest feature of the new font is tilt and angle cutting.

Tencent's new logo matching font was released

Tencent building (picture source: wechat)

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According to reports, the new font will contain more than 7000 Chinese characters, as well as Japanese, Latin and English italics. The new font will be fully applied to the Chinese logo design and various publicity titles of Tencent's brands, so that Tencent can unify the brand concept and spirit in the global scope and provide a consistent brand identification system.

Comparison of Tencent's new and old logo fonts (source: wechat)

However, it is a little pity that at present, this set of fonts is not authorized to the outside world, but only used as the standard characters of Tencent brand logo, or as the title of advertising, website, etc., to strengthen the shaping of corporate image.

This article is edited by Sihai life channel, aiming to spread knowledge, exchange and learn from each other, and improve the quality of public life. Please pay attention to Sihai life channel for more life information.