Did you stay up late last night to fight? You broke the 10 billion mark in 181 seconds. It seems that the purchasing power of the people is quite good. How much did you contribute to the 10 billion? Follow Xiaobian to review the trading volume data of the double 11 over the years.
November 10 news: since the first tmall double 11 held in 2009, we are not only concerned about whether the price of the baby we want to buy will be reduced, but also looking forward to the moment when the trading volume will be refreshed again. There are big data forecasts that the trading volume of this year's double 11 will be between 148.8 billion and 151.6 billion, and there are also forecasts that this data will break through 155 billion yuan.
Before 2009, November 11 was just a synonym for singles' day. At that time, tmall was also called Taobao Mall. Double 11 appeared on the stage in the 50% discount package mail and soon entered people's life. In that year's double 11, the sales volume was 52 million, 27 brands participated in the activity.
In 2010, the growth rate of "double 11" exceeded imagination, with an average of more than 20000 yuan transactions per second. 181 stores sold over one million, with a total turnover of 936 million. This figure has exceeded the one-day retail sales in Hong Kong.
In 2011, the total turnover of "double 11" reached 3.36 billion. "Double 11" was on fire, and it wasn't until late December that the package of "double 11" was completely delivered. "Double 11" is a test of payment, logistics and other aspects.
In 2012, Taobao Mall officially changed its name to tmall, and "double 11" also has a formal name of "double 11 shopping Carnival". In this year, tmall's "double 11" online total turnover reached 19.1 billion, which is exactly the beginning of this year. The "double 11" boom covers from online to offline, department stores and shopping centers have launched activities, and all business forms have been mobilized.
In 2013, the total trading volume of tmall's "double 11" reached 36.2 billion yuan, and the trading volume increased significantly. The newly established rookie has stood the test in the double 11 of this year, through the early division of big data; through the real-time early warning and deployment of logistics radar.
In 2014, globalization became a significant sign of double 11, with the trading volume of 74 seconds breaking through 100 million, 7 hours and 17 minutes breaking through 20 billion, and the trading volume of the whole day reaching 57.1 billion yuan. Behind this is the participation of businesses and consumers from 217 countries and regions around the world. In September of this year, Ali was listed on the NYSE.
In 2015, the headquarters of double 11 moved to Beijing and built the first double 11 party in the water cube. In this year, the final transaction volume of double 11 reached 91.217 billion yuan, with mobile terminals accounting for 68.67%. On the 11 day, the peak of system trading reached 140 thousand per second, and Alipay's highest peak was 85 thousand and 900 transactions per second, covering 232 countries and regions.
In 2016, tmall global double 11 carnival was opened in Shenzhen Universiade center, with a total transaction volume of 120.7 billion yuan in the whole day, setting a record again, of which 82% was online, with a peak transaction of 175000 transactions per second.
In 2017, the double 11 Carnival appeared in Shanghai. According to Cao Lei, director of China e-commerce research center, the transaction volume of tmall global is expected to exceed 155 billion yuan this year, and the sales scale of the whole network is expected to exceed 200 billion yuan for the first time.