The day after tomorrow, it's double eleven. Are there many things you like to add to the shopping cart? As for the promotion of double eleven, many people are concerned about the sales performance of this year's double eleven. What's the total sales expected in 2017? What's the turnover of each year's double eleven?
How much is the sales volume expected to reach in 2017
Alibaba announced that the trading volume of tmall's double 11 in 2017 reached 101.217 billion yuan. Wireless accounts for 68% of the total, with 232 countries and regions participating in the transaction and 467 million logistics orders. According to statistics, the top five provinces are Guangdong, Zhejiang, Jiangsu, Shanghai and Beijing. Compared with 57.1 billion in 2014, tmall's trading volume increased by 59.72% year on year in 2017, exceeding the expectation of 86 billion.
In 2017, the trading volume of tmall's double 11 increased by 34.1 billion, which is equivalent to the total amount of tmall's double 11 in 2015. In 2017, the sales volume of the double 11 has been 1800 times of the first double 11 in 2009, 2.6 times of that in 2015. In accordance with this, the double 11 of 2017 will definitely surpass 2016 and is expected to reach 150 billion.
What is the estimated turnover of 2017's double 11?
According to the data of previous years, it is estimated that the turnover in 2017 will exceed 150 billion yuan.
In 2009, 27 brands participated, and the sales volume of tmall's double 11 was RMB 50 million;
In 2010, 711 stores participated, the number increased to 936 million yuan;
In 2011, 2200 stores participated in the transaction volume of Taobao and tmall totaled 5.2 billion.
In 2012, 10000 stores participated in the transaction, with a turnover of 19.1 billion yuan on the double 11.
In 2013, more than 20000 businesses participated in the "double 11" trade volume, which exceeded 100 million in 55 seconds, and the final trade volume was 35.2 billion yuan.
In 2014, at 23:59:59 on November 11, the trading volume was RMB 57.1 billion.
By 24:00 on November 11, 2015, tmall's trading volume had exceeded 91.2 billion yuan!
On the 11th day of 2016, the trading volume of Taobao reached 120.7 billion yuan, a new record.
Therefore, in 2017, the transaction volume is expected to exceed 150 billion yuan.
Why is Taobao's turnover estimated to be 150 billion in 2017?
The reason why we look at the trend of decline tmall double 11 trading volume is as follows:
1. From eating dumplings for the new year to eating dumplings every day, the freshness, attention and attraction of dumplings are decreasing in a certain period of time.
On the one hand, consumption is upgrading, price sensitivity is decreasing, on the other hand, the popularity of tmall double 11, which has lasted for nine years, is decreasing, and more online shopping carnivals with certain influence are diverging, which will inevitably affect consumers' participation in tmall double 11 in the specific period of double 11.
Combined with the above factors, in the next few years, tmall platform is likely to outperform the annual average growth in the industry, but the double 11 growth is not ideal. In the next few years, Alibaba and Ma Yun are likely to cater to this trend, and downplay the concept of "double 11 trading volume" and talk about other things that can better show Alibaba's status in the Jianghu, such as "new retail".
On the other hand, the decrease of tmall's attention and the fall of its transaction volume growth rate will reduce the "transaction emptiness" of the retail industry around the double 11 to a certain extent, and will be better than the efforts of the retail industry in the new retail transformation process in the next few years.
Second, cross platform and cross channel diversion.
In fact, double 11 is no longer a festival for tmall. It's a carnival day for platforms such as jd.com and vipshop, as well as vertical online businesses, and even for offline businesses and their consumers. That is to say, everyone will use such a high attention period, and eight immortals cross the sea to show their magic power.
With the increase of cross platform and channel investment and attention, this will naturally further divert demand and weaken tmall double 11's trading performance.
The above is the turnover of double 11 over the years and the data forecast of 2017, hoping to help you.