How did the double 11 come to uncover the origin of the double 11
4hw.org: since the birth of online shopping in 2009, tmall's trading volume has reached a new high every year. From the initial 50 million to nearly 120.7 billion in 2016, it has increased by more than 20 times, which also shows the influence of the double 11 Shopping Festival. Do you know how the double 11 shopping Festival came? Let's take a look at it together!
Origin of double 11: the double 11 online shopping Carnival originated from the promotion activity held by Taobao Mall (tmall) on November 11, 2009. At that time, the number of merchants and promotion efforts were limited, but the turnover was far beyond the expected effect!
How did the double 11 come from: from 2009, the transaction was 50 million yuan that year
In 2009, tmall, also known as Taobao Mall at that time, began to hold promotional activities on November 11, singles day. At first, tmall wanted to create a festival of its own so that everyone could remember itself. The reason why tmall will choose to hold a large-scale promotion on November 11 is that it has its own consideration.
Because Singles Day happens to be in the middle of the traditional retail 11 golden week and Christmas promotion season. But it's time for people to buy winter clothes. Tmall's "double 11" strategy has hit netizens' psychology of tasting fresh food and being greedy for small and cheap things. Since the first session of 2009, tmall has played a huge potential of attracting gold, and its sales volume has grown explosively, shocking friends and businessmen.
At that time, the transaction of Taobao Mall was 50 million yuan, only 27 brands participated, and the highest single store sales record was 5 million yuan of Jack Jones. By 2015, the sales volume of tmall's double 11 reached 91.2 billion, with a big increase of 1800 times in 2007.
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