2017 tmall's "double 11" key rules and easy to step on the "pit"
4hw.org: are the business friends ready for the double 11 rush in 2017? The editor will help you to make up lessons in a unified way by combining the holes, illegal reminders and easily missed contents in previous years!
1. Commodity operation schedule
The core content is summarized as follows. Please check the supplementary rules of commodity declaration rules for details
1. Commodity editing: it is forbidden to add or reduce SKU since the Declaration on October 12, and it is forbidden to take the initiative to remove active commodities and modify the buy it now price of active commodities from November 1 to November 11 (preheating + formal)
2. Inventory operation: from November 8 to November 11, it is forbidden to modify the inventory in full quantity, and it is forbidden to change the commodity operation in the on shelf status to small inventory. All inventory operations are not allowed from 23:30 on November 10 to 1:59:59 on November 11.
3. Period of prohibition on adjustment of commodity declaration: from the beginning to the end of the double 11 activity, it is prohibited to delete single / batch commodities of all categories. Except for the special categories of gold, platinum and K gold, which allow the adjustment of counter price and the upward adjustment of activity price, other categories are not allowed It is not allowed to import official commodities in batches during the period of forbidden adjustment of commodity declaration and the period of forbidden adjustment in the later period of preheating. No commodity declaration is allowed during the system lock-in period.
Explanation of terms:
1) prohibition period of commodity declaration: 09:59:59 from October 28 to November 2, 2017
2) no adjustment period in the later stage of preheating: 21:59:59 from November 8 to November 10, 2017
3) system locking period: 22:00, November 10, 2017-01:59:59, November 11, 2017
2. Discount overlay logic
Business friends, this logic is related to the profits of our products. We need to make it clear before we declare the price.
1) on the day of double 11, the official activity price declared by the commodity will be automatically displayed (that is, double 11 activity price, referred to as "double 11 promotion discount" or "big promotion price")
2) the double 11 promotion can be overlapped with the discount set by the shop level discount tools (such as shop treasure) and can be overlapped with the coupon.
3) double 11 promotion and new matching treasure (refer to free matching and fixed matching): when it is purchased as a single product, only the big promotion price will take effect; when it is purchased as a matching product, the matching price and the lower price in the big promotion price will take effect.
4) the double 11 promotion can be overlapped with the double 11 shopping allowance and tmall shopping voucher, but the double 11 shopping allowance cannot be overlapped with tmall shopping voucher.
5) order of superposing effective double 11: priority of superposing effective double 11 promotion price and store treasure (full discount / full discount / full gift). If the superposed products still meet the use conditions of coupons, they can be superposed. If they still meet the use conditions of double 11 shopping allowance or tmall shopping coupons, they can be superposed again Non double 11 activity goods: the discount price set by the effective single item treasure will take priority, and the shop treasure (full reduction / full discount / full gift) can also be added. If the stack still meets the use conditions of the coupon, the coupon can be added. If the stack still meets the use conditions of double 11 shopping allowance or tmall shopping coupon, it can be added again.
3. About freight insurance
In 2017, the activity will not exit automatically after the end of the double 11, which requires the merchant to exit manually.
Operation path: [business center], [store management], [business guarantee]
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