4hw.org: the double 11th World War of major e-commerce in 2017 has already begun. As the ancestor of the double 11th Shopping Festival, tmall will not easily hold this feast. However, as a consumer, tmall is more concerned about how to grab more red envelopes and discounts. Let's take a look at how to grab red envelopes on the double 11th and the activity flow of the double 11th!
First period:
10.19 - pre sale
(WanDian celebration, global life, tmall x brand) deposit expansion, interest free installment, tmall shopping allowance
Pre sale explosion, pre-sale conversion and large market conversion -- during pre-sale, it supports limited time and limited quantity, full reduction of different gears, and no capping on overlay use
Second period:
11.1 - spot preheating
(Carnival interactive city) discount volume
Spot preheating - support users to purchase immediately and get preferential rights and interests
The third period:
11.11 -- National Carnival
(double 11 party) first n-piece discount
Zero explosion quantity - support the purchase of N pieces before 0 o'clock of the day and enjoy the preferential rights and interests
The fourth period:
11.12 - return of good goods (list)
Through the detailed introduction of the start time of 2017 tmall double 11 activity detailed rhythm version above, now everyone can grasp their own rhythm of chopping hands!.
Double eleven activity strategy
I. 2017 tmall Taobao double 11 (double 11) pre-sale rules
From September 22, 2017, pre-sale activities are divided into commodity declaration, activity preheating, formal activities, deposit payment and final payment. So, what are the conditions for participating in tmall's double 11 pre-sale this year? First of all, it must be the merchants passing the audition or the high-quality merchants before the comprehensive ranking test. The products selected for the pre-sale on the 11th day of 2017 do not need to be new products. The pre-sale price of the products must give a profit of at least 10% on the basis of the lowest real transaction price reached on tmall or tmall international platform during the period of October 20, September 15, 2017. The same product does not support the registration of pre-sale and official Taobao activities at the same time. At the same time, the pre-sale sales volume of the 11th day of 2017 is not included in the main search, and the same Taobao product is not included in the main search The pre-sale and formal activities can be signed up at the same time. However, the merchants of the 11 joy general mobilization can't sign up for the double 11 pre-sale, and the pre-sale can't be sold normally in the warm-up period. The pre-sale can't be sold until the formal start of the pre-sale activity. In addition, the pre-sale price is not included in the historical lowest price.
II. 2017 tmall Taobao double 11 (double 11) venue
This year's tmall Taobao double 11 venue is divided into: promotion venue + promotion branch venue + promotion outfield. Among them, as long as the seller who finally wins according to the transaction or structure amount can be shortlisted in the main venue of 2017's double 11 promotion; as long as the branch venue of the double 11 promotion passes the double 11 activity review, the merchants can enter; in addition, although the entry threshold of tmall's double 11 activity is low, the seller still needs to register and pass the review. In addition to the selection based on the industry of Taobao stores, the branch venue of 2017 Taobao double 11 activity also includes underwear accessories, jewelry pets, mother and baby products, children's wear, mobile phone digital, home appliances, home furnishings, department stores, food, auto parts, games, global shopping, etc.
III. 2017 tmall Taobao double 11 (double 11) main venue
According to the official introduction, tmall's double 11 main venue is a concentrated area for displaying the best quality products and sellers, and the promotion will concentrate fixed resources on the main venue. The main venue is composed of the best sellers and commodities in each branch venue. Through a series of recommendation and horse racing methods, it provides consumers with the best selected commodities and the most powerful sellers with service ability. The 2017 Taobao double 11 main venue involves 33 venues in the fields of home appliances, mobile phones, clothing, shoes and hats, medicine and health, home textile paper products, decoration and building materials, beauty and personal care, outdoor sports, etc.
Main venue distribution of 2017 tmall Taobao double 11
Pre sale venue global life global delicacy global fashion appliance Meijia
Digital entertainment quality furniture, lighting, electrician, mother and baby venue, big brand beauty makeup
Tmall global direct sale of flying pig travel
Paper home textile department store decoration building materials selection women's clothing venue
Men's and women's shoes and underwear conference room luggage conference room new car special sale mobile phone communication
Choose the best place to protect the quality of fresh food
Medical and health sports outdoor men's wear venue
V. 2017 tmall Taobao double 11 (double 11) clothing venue
According to the official website of tmall double 11, in the industry venue classification, the clothing venue is divided into 9 parts: selected brands, women's clothing, men's clothing, outdoor sports, men's and women's shoes, sexy bra, luggage accessories, watches and glasses, and featured venue. Among them, the clothing brands selected for the major events are: oniy, handu clothing, UNIQLO, VeroModa, Nike, Adidas, Nb, Pathfinder, etc. In tmall's double 11 clothing featured conference hall, 5 sub venues will be launched, including beauty and make-up sharp goods, underwear conference hall, cereals and oils Chong Yin, international direct sales and magic toys.
Vi. 2017 tmall Taobao double 11 (double 11) mother and baby venue
This year's tmall double 11 mother and baby main venue is divided into nine special venues: milk powder auxiliary food, urine pants venue, baby supplies, maternity venue, crazy Toy City, children's shoes venue, children's clothing main venue, children's warmth venue and quality baby. Starting from November 1, the double 11 mother and baby venue launched a 9 yuan event to grab the big brand. Among them, Zara, marchanie, UNIQLO, Descartes, annel, piggybank, gxgkids, aqd and other well-known children's clothing brands participated in the children's clothing branch. At the same time, the new shopping allowance is also applicable to tmall double 11 mother and baby main venue.
VII. 2017 tmall Taobao double 11 (double 11) home textile and home decoration venue
The furniture brands settled in 2017 tmall's double 11 include: Alice, tmenma and other Japanese brand enterprises, as well as domestic and foreign home textile brands such as Tianxi, Shouer doctor, joyful forest, and Ashtar. At the same time, the double 11 home textile venue also selected the activities such as recent recommendation, big brand selection, half price for grabbing tickets, 1 yuan seckill, displaying vase, hanging painting wall decoration, whole room curtain, towel slipper, international big brand, home cloth art, aestheticism case, pillow mattress, intimate quilt core, etc.
VIII. 2017 tmall Taobao double 11 (double 11) beauty salon
In this year's tmall's beauty salon on the double 11, we have launched such games as 1 yuan seckill, today's big brand, trump brand shop, 5% off for the whole store, not only 5% off, ranking list must be robbed, but also send and discount, arrival of big brand, many quantity and many gifts, Japanese and South Korean pop-up, global same price, LG healthy life, new product rush, overseas good store, etc. The major beauty brands settled in are: makeupforever, benefit, Olay, SK - Ⅱ, etc. At the same time, the flagship stores such as berberine, Lancome, Estee Lauder, nature hall, Olay and Yiye enter the trump card store at the same time.
IX. 2017 tmall Taobao double 11 (double 11)
In this year's tmall's double 11 activities, in addition to the regular playing methods, there are many new playing methods. 1. Shopping allowance: there will be no limit on the number of places and coupons. The final total amount of allowance (total amount of discount) will be displayed in the account and can be overlapped with the coupons of the store. It can be distributed through multiple channels, such as games. The use method is still that every full X Yuan minus y yuan is not capped and cross store payment is supported. 2. Group buying rebate: simple understanding is to make a rebate, with detailed rules, mainly in the form of final participation. 3. 'true 50% discount': you can enjoy the unit price discount of 'true 50% discount' without the use of coupons; at the same time, the price policy of double 11 stipulates that: it must be lower than the 10% discount of the lowest transaction price between September 15 and November 10; it must not be lower than the sales price of double 11 from November 12 to December 11.
X. 2017 tmall Taobao double 11 (double 11) shopping allowance
Double 11 shopping allowance is a new play method launched by tmall on double 11, 2017. The universal discount product of tmall platform developed by Shi Wei tmall's consumers can enjoy preferential benefits through shopping allowance. The "double eleven shopping allowance" is displayed in the form of the amount of shopping allowance on the consumer side, but it actually represents a kind of consumer rights and interests that consumers can directly offset a certain amount of cash in accordance with the full reduction threshold when shopping. On the other hand, the period of validity of the shopping allowance is November 11, and the consumption rights and interests provided by the merchants through the shopping allowance are not capped. At the same time, it supports cross store use under the same threshold. In addition, the "double eleven shopping allowance" can be superimposed with Tmall tickets, Tmall supermarket cards, supermarket Yintai cards, Alipay red envelopes, cash red packets, set points treasure, single product coupons, store coupons and so on.
Xi. 2017 tmall Taobao double 11 (double 11) Group buy back
Group buy back play method, simply speaking, is to put together a single rebate. The seller builds a buying group in the app and buys products from one store together to a certain amount, and the merchant will return certain coupons (only for use on the day of double 11). Consumers can participate in two ways: 1. Create a group team from November 1 to November 11, and pull friends to join the group. 2. Scan your friend's group team by hand to share the long map or copy the password. Open it by hand and confirm to join the group. In addition, the system will recover the amount of red packets returned to consumers when the order with full return of red packets is refunded.
12. 2017 tmall Taobao double 11 (double 11) 50% off
In 2017, tmall double 11 promoted strict review of stores and merchants, and those stores participating in the 50% discount will be forced to take off the shelves. You don't need a coupon to get a 50% discount. In addition to the new play method of "true 50% discount", the next is the "old routine" that we all know, including double the deposit, the first X minutes, direct reduction of XX Yuan / full reduction discount, red packet rain and so on.
XIII. 2017 tmall Taobao double 11 (double 11) get together
It is understood that the 2017 juhuasuan activity will take place from November 1 to 10. If the deposit of juhuasuan double 11 pre-sale order is not paid within 30 minutes, the order will be closed. From October 20 to November 10, it is the time to pay the deposit, while the final payment is on November 11. In addition, there are three ways to play tmall double 11 in 2017: 1. Big brand show, with brand PK, nearly 60 brands will get this opportunity; 2. National banknote printing machine, scanning RMB to get coupons, is a process of distributing coupons and red packets; 3. The more buyers buy, the more profits will increase, helping users get double cash back.
XIV. 2017 tmall Taobao double 11 (double 11) red envelope strategy
Compared with last year's double 11 red envelopes, 2017 tmall 11 red envelopes began on October 21. It is understood that tmall 11 red envelopes, with a maximum amount of 1111 yuan, will last until 23:00 on November 10. The red envelopes are divided into 1 yuan, 2 yuan, 5 yuan, 1111 yuan and 10 yuan worth of purchase coupons. They can be used on the day of double 11. One double 11 red envelope can be used separately and multiple double 11 red envelopes can also be stacked In addition, the validity period of 2017 double 11 red envelopes is from 00:00:00 to 23:59:59 on November 11, which is overdue and invalid.
15. 2017 tmall Taobao double 11 (double 11) financial support
Ant financial services and e-commerce bank released a full set of 2017 tmall global 11 business financial service policies on October 11: 1. It will provide loans and credits to more than 10 million businesses, with a total increase of more than 60 billion, and the supply chain finance will be fully open to FMCG and fresh products. 2. For more than 5 million Taobao small and micro sellers, a small loan with an average household value of less than 100000 yuan was launched. 3. Nearly 50 new types of insurance, such as 30 day quality assurance of clothing, food quality assurance and logistics damage, have been launched for businesses. 4, aiming at the three categories of the highest environmental protection requirements for mother and baby, home textiles and automotive interior, the introduction of 'quality health insurance'5', in addition to Alipay's pay code, supports the opening of phasing function, while the double 2017 Taobao Tmall eleven will also push flowers.