What is the origin of o2o in the legend

en.4hw.com.cn

2019-11-25 17:09:19

4hw.org: o2o mode is a hot new keyword in 2013, which is often mentioned by many types of scientific and technological information media. So what does o2o mean?

1. O2o has localization attribute.

Over the years, we have not been deep enough in describing localization attributes, which shows that our understanding is insufficient. At first, we used the words' customized, non standardized, commodity 'to describe localization attributes, but this does not clearly point out the core of localization. O2o is a word that inspires people: "online pull, offline purchase", which accurately describes the behavior. But what is the essence? A few months ago, I finally realized an accurate word: experience When people buy bulk commodities, commodities that can't be described by indicators or standards, commodities that depend on people's skills, etc., they adopt the same method: live experience.

Since you want to experience it on site, it must be related to localization attributes and LBS, so it's better to be related to mobile. But conceptually, it's best to be clear that LBS is not necessarily related to mobile attributes What are the benefits of experience based behavior?

1. Authenticity, with details, including process.

2. High transformation and real interaction result in high ROI. This has been proved by many cases in practice for several years.

Secondly, o2o has socialized attribute.

No digital technology can replace the display of real people, just like the human communication process: no matter how accurate the rational vocabulary description is, it is not as convincing as a vivid example. Therefore, we see that the so-called 3D video and other cases have been defeated repeatedly, while the mushroom street and other social cases have been broken. This is the requirement brought by the core attribute of experience: 'detail, process decides whether it is authentic or not. Therefore, o2o has to be socialized. Only socialized can the process and details be true.

Just now I saw a friend in the field of local websites, Zhang Wenguo of taizhou.com, saying: 'now the automobile channel has changed our taizhou.com. I heard from LV Ping of Xinchang Information Port yesterday that their original websites are small Sina and small Sohu. It turns out that our taizhou.com is the same. When our automobile channel started to do it, there were few inputs before. Now the network The market share has reached more than 65%, and other websites are all a fraction '. Local websites often exist in the form of local communities. The truth contained in it is extremely consistent with the essence of o2o Local websites mainly carry consumer services of life services, so the objective law of 'experience' determines that community is the best bearing mode. The outcome of survival competition is predestined.

This article is edited by Sihai life channel, aiming to spread knowledge, exchange and learn from each other, and improve the quality of public life. Please pay attention to Sihai life channel for more life information.

Thirdly, o2o represents the return of Internet to the essence of service industry.

Since the first day of the birth of the Internet, there have been many madmen who believe that the Internet can replace everything and change many social realities. To this day, we seriously examine the services provided by the Internet, which can be said to be terrible - subjective and superficial. Some people have joked about the 58 city service model: "if the magic 58 city can substantially change the business pattern, then I can rent an office in the downtown office building and buy a billboard downstairs to make money!"

In the face of non concept websites unlike 'Internet', the so-called Internet industry is obviously full of sour water. What can a business service website provide for netizens? If only through technical system and editing, the services you can provide will always be superficial. We think that the way out for local communities is business. Business is not just a mercenary but a deep localized service. Making news, making information and making yellow pages -- these old-fashioned Internet services are actually superficial, and platform services are provided by actual businesses! This is the core significance of o2o.

Brief introduction of o2o business model

(I) generation of o2o mode

B2C, C2C these concepts I believe you are no stranger, now we have seen that e-commerce has changed the way of life of the public. When it comes to the life of the masses, as the C-end, it is more about buying goods online, and then the b-end or the shopkeeper will pack the goods into the box and send them to the consumers through the logistics company.

What is the next stage of e-commerce?

It is undeniable that the market is mature when goods are packed into boxes and sent to consumers. There is still a lot of potential in this market, but the entry threshold has been very high, from entrepreneurs to the capital market are looking for.

We find that the GDP share of the service industry is higher than that of the goods that can be packed into boxes, and the country will further improve the GDP share of the service industry in the next five years. We also find that the group purchase of life service goods is more easily accepted by consumers, and in fact, this online payment purchase of offline goods and services, and then the offline enjoyment of services will soon be accepted Accept.

We found that bars, KTVs, restaurants, gas stations, barbershops, gyms, dry cleaners and so on, these services can't be packed into boxes and sent to us, but we have to go offline to enjoy the services. Can we combine e-commerce with these services?

Therefore, a new e-commerce mode is born: o2o.

(II) concept of o2o business model

O2O, Online To Offline= Online + business opportunities.

Online, the Internet is the front desk of transactions. Consumers can filter services online, and transactions can be settled online; offline, consumers can enjoy services on their own. It is about to combine offline business opportunities with the Internet, making the Internet the front desk for offline transactions. In this way, offline services can be used to attract customers, consumers can use online screening services, and transactions can be settled online, which will soon reach scale.

The most important feature of o2o mode is that the promotion effect can be checked and each transaction can be tracked.

(III) the development of o2o mode at this stage -- group buying

Different from the traditional e-commerce mode of "e-market + logistics distribution", group buying websites based on o2o mode are large

The mode of "electronic market + store to store consumption" is often adopted. Consumers place orders online and complete payment, obtain extremely favorable order consumption vouchers, and then consume in physical stores. It enables consumers to have both the convenient and affordable online ordering and the perfect offline consumption experience, especially suitable for the goods and services that must be consumed in the store, such as catering, fitness, watching movies and performances, beauty salons, etc.

Group buying, as an application of o2o mode, is widely known.

So how to solve the order problem when we start to operate o2o? Wireless printer?

[advantage of wireless printer] more and more chain catering enterprises have their own take out call center. The establishment of the call center is not only the demonstration of enterprise strength, but also the way to unify customer service image and improve service quality. After receiving the order, the call center needs to timely and accurately send it to each appropriate store for distribution. At this time, GPRS network printer can complete the order distribution and directly print it out in the nearest store for distribution.

GPRS wireless printer makes ordering more convenient, improves the service level of the restaurant and improves the brand image. In the actual operation, during the peak period of ordering, many large or famous fast food restaurants often have busy lines. By using GPRS wireless printer, not only can those customers who can't get through the phone and find another one to keep, but also can reduce the labor cost of the operator, so as to avoid that the operator will often remember the wrong address and the food and goods ordered by the customer.

Advantages of GPRS wireless printer:

A. avoid the loss of customers by choosing another restaurant (business) because they can't make a call to order.

B. reduce labor cost (avoid calling more operators).

C. if there is more than 1000 yuan for a wireless printer, then the 1000 yuan is the cost of a post, and it is one-time. You need to hire an additional operator for 1200 yuan a month, which is 14400 yuan a year. In addition to the management cost of the management staff and the risk of staff mistakes or personal accidents, tens of thousands of yuan will be saved in one year. If you hire more than a dozen people, hundreds of thousands will be saved.

D. improve the efficiency of ordering (ordering): when receiving the order, the kitchen network ordering (ordering) printer will print in time How many calls can an operator take? One in a minute, you may register the wrong information, but the network ordering printer can print a message in a second, and you can calculate the cost and benefit.

E. improve the accuracy of ordering (avoid the operator's wrong words or the customer's wrong words).

F. small size, convenient mobile location and convenient operation: a common telephone card (SIM) is built in the network ordering printer, which can receive orders and print automatically.

G. make more opportunities for customers to order by phone. If some customers are used to ordering online, no doubt make more phone lines for loyal customers and customers who order by phone, so that these customers have the opportunity to make phone calls.

H. collect customer information accurately: from name and telephone to work unit and home address, the real data and information are displayed in triplicate in the front of the restaurant. There is no need to worry about the wrong number and identity.

I. you can set your own exclusive ordering phone number, advertising words, special dishes, promotion information and any other information you want customers to know on the printed vouchers, and give back one of the three copies of printing paper to customers, which shows the image of the restaurant (business) and makes publicity for free.

J. main applications:

Ordering, ordering network;

Chain restaurants, hotel call centers, restaurants, hotels, fast food restaurants, and other catering venues;

Gas station, water station and other commodity sales places;

Flower shop, gift shop, convenience store, etc;

Express delivery, logistics distribution center, wholesale and other industries;

Taobao and other online shopping sites;