Sihai network

2017 tmall's "double 11" red bag general strategy

4hw.org: 2017's double 11 is coming soon. Many little friends don't know how to play with this year's red envelopes and where to rob them. 2017's double 11 most comprehensive strategy is coming. There are all kinds of red packets and passwords here. Let's have a look at them together!

[Taobao password]: ¥ 4esp05oajeq ¥ [long press copy Taobao password to open Taobao and get red packet]

2017 Taobao tmall double 11 red bag, coupon official receiving address entrance:

Taobao password: ¥ 4esp05oajeq ¥ [long press copy Taobao password to open Taobao to get red packet]

You can collect red envelopes to get links, and share them with friends. You can get them 3 times a day, and you can get them soft!

Face value of red envelope: cash red envelope: 0.5 yuan, 0.8 yuan, 1 yuan, 2 yuan, 1111 yuan

Start and end time of collecting: from 00:00:00, October 20, 2017 to 23:59:59, November 11, 2017, you can get it several times a day!

Red packet service time: from 00:00:00, November 11, 2017 to 23:59:59, November 11, 2017

There are up to 100 event venues. There are many large coupons in men's and women's wear venues. You can't hold them! Please collect your favorite products in advance. It's the most cost-effective way to rush to buy from 0:00 to 1:00 on the 21st.

In order to reduce the trading pressure on the day of "double 11", tmall and Taobao launched pre-sale activities this year. Since October 20, most of the products participating in the "double 11" have been marked with the "pre-sale price" lower than the usual price. Consumers do not have to wait for the "double 11" day to fight for luck and network speed. Now they can place an order for their favorite baby by paying about 10% of the deposit. On November 11, they will pay the balance in the "bought baby". According to the pre-sale rules, if the final payment fails, the deposit will not be returned and the gift will not be given.

Pre sale of goods is good for both the buyer and the seller, but the so-called "deposit inflation" rule really needs to be calculated first. Cheng wants to buy a box of baby wet and dry cotton soft napkins and two bags of adult diapers. The original price of the cotton soft napkins is 648 yuan on the sales promotion page, 324 yuan after 50% discount for pre-sale, and a deposit of 35 yuan is required, which can be 55 yuan after 'expansion'. The original price of a bag of diaper pads is 228 yuan. The price of a bag of diaper pads is 99 yuan after the pre-sale price is 25% off. The deposit 'inflates' to 50 yuan. After repeated calculation, Cheng was able to figure out that the final price of a box of cotton soft towels was 304 yuan, and the final price of two bags of diapers was 118 yuan, which was much cheaper than the original pre-sale price, "but it would be nice if the merchants could directly mark the final price. '

Lifting amount

80% of users can spend more temporarily

This year, ant Huabei continues to launch the "double 11" temporary increase activity. Compared with the previous two years, the users who can enjoy the temporary increase this year are more extensive. It is estimated that 80% of users will get the corresponding temporary limit, with an average of 2200 yuan per person.

Users open Alipay, find ants flower chant, in "my quota" show the amount of flowers that can be used at the moment, get temporary quota, just click on 'shake me try', you can 'shake' out of a personal flower 'double 11' temporary quota, click confirmation to receive. Similar to the temporary withdrawal of credit card, there is a time limit for ant Huabei's "double 11" temporary increase. Hua Bai users can 'shake' from October 19th to November 7th. The validity period of the temporary limit is from the date of collection to 24 hours in November 12th, and Alipay customers can use all the scenes of flower or flower payment in installments.

Cheng regrets that every year, on the eve of "double 11", there are people in his circle of friends who transfer the things that "double 11" seized desperately last year, many of which are still brand-new. 'if I had known that, why should I have. In fact, it's not always possible to use so many things, but you can't help buying them when you see the cheapness. This year's Nobel laureate Richard Middleton seller warned that the rational economic man in economics hardly exists in reality, and that ordinary people tend to be fascinated by the excitement brought by transaction utility, so as to buy a lot of very cost-effective but unnecessary things.

Tips

Three price traps need to be careful

1. Marked discount is not rounded

Originally, the price was 20% off, but the merchant wrote "1.9% off" to impress consumers with more powerful figures. The municipal development and Reform Commission previously issued an administrative penalty of 10000 yuan to Beijing Cool News Technology Co., Ltd. according to the clues provided by the public. When the mobile terminal of meituan.com operated by the company sells "Nanjing Bangkok + Pattaya 6-7-day follow-up Tour" products in May, the page will be marked with "from 1399 yuan to 8999 1.5 yuan of over value". Through investigation, 1399 is about 1.55% off of 8999. According to the discount calculation method indicated on the website, it should be 1.6% off after rounding. Similar situation has also been found for the products sold on the mobile terminal of meituan.com, such as "[taste Phuket] Shanghai Phuket for 6 days".

The municipal development and Reform Commission analyzed that the above-mentioned acts violated the provisions of item (4) of Article 14 of the price law of the people's Republic of China, and constituted the illegal price acts of 'using false or misleading price means to trick consumers or other operators into trading with them'.

2. 'exclusive price of card and voucher' is higher than the original price

Coupons may just be a gimmick that doesn't match the original price. The municipal development and Reform Commission provided clues according to the reports of the masses. When COFCO Haiyou (Beijing) Co., Ltd. operated the shopping website "I buy online" to carry out price promotion with discount coupons, a commodity named "preliminary grains gift box 3200g (8 bags)" was marked on the website with the exclusive retail price of 110 yuan for the card coupons. After checking, the original price of the commodity in this promotion was 88 yuan, and the normal price of the commodity in the same period was 90 yuan. VIP will The staff price is 88 yuan. That is to say, the price after the consumer uses the card voucher in the promotion is more expensive than the original price. In addition, a commodity operated by the website called "COFCO primary extraction and pressing of strong fragrance peanut oil" was also found to have such problems.

According to the analysis of the municipal development and Reform Commission, this behavior constitutes an illegal price behavior. According to Article 40 of the price law and other laws and regulations, the municipal development and Reform Commission issued an administrative penalty of 50000 yuan to COFCO Haiyou (Beijing) Co., Ltd.

3. E-commerce coupons are vague

After placing an order once, Netease, an e-commerce website, received a coupon of 50% discount. Usually, the biggest discount she enjoys is 20% discount, which makes her happy. This 5-fold coupon says: 'during the activity, users who place an order and pay on the official website of Netease and the official app can get 5-fold coupons. Each order can only get one 5-fold coupon, and each user can get up to 3 5-fold coupons. 'so, Feifei chose more than ten large and small products on the website in one go, and wanted to generate an order according to the rules. All the products under the order can be purchased at 50% discount. However, after the shopping cart was loaded and the coupon was exchanged, the screen said that the 50% coupon can only buy a designated perm board, while the other products she purchased can't use the coupon at all.

2017 Taobao tmall double 11 red bag, coupon official receiving address entrance:

Taobao password: ¥ 4esp05oajeq ¥ [long press copy Taobao password to open Taobao to get red packet]

You can collect red envelopes to get links, and share them with friends. You can get them 3 times a day, and you can get them soft!

RMB 600 million cash bonus

Alibaba announced the launch of 2017 tmall global carnival, officially kicked off this year's double 11 war.

Tmall double 11 is now in its ninth year. This year, tmall double 11 will put in 600 million cash red envelopes to compete for increasingly mature consumers. For businesses, tmall double 11 will become a concentrated display of the first anniversary of the 'new retail' experiment, with fresh consumer experience moving from online to offline.

Tmall double 11 evening in Shanghai

Super Bowl gold producer

In November of each year, chop hands parties will wait for the opening of 2017 tmall double 11 global Carnival together with brands, online store customer service, store sister, express brother, product manager and programmer.

Alibaba announced yesterday that at 3pm on October 19, 2017 tmall global Carnival pre-sale officially went online. The high-profile tmall double 11 party will be held on November 10 this year. It will be put on Shanghai, and broadcast on Beijing Satellite TV, Zhejiang satellite TV and Shenzhen satellite TV. Last year's "cat night" director and gold medal producer David Middleton hill, known as "king of the super bowl", will continue to be the director of this year's "cat night".

2016 tmall double 11 concluded with a total turnover of 120.7 billion yuan. This year, tmall double 11's' players' are also unprecedented in scale. According to data provided by Alibaba, more than 140000 global brands have invested 15 million products in tmall double 11 this year. More than 1 million businesses at home and abroad are connected online and offline, including nearly 100000 smart stores, 600000 retail stores, 50000 gold medal stores, 4000 tmall stores and 30000 village taopoints.

On September 20, at the mobilization conference jointly held by China Express Association and Ali series rookie logistics, the express industry generally estimated that the package volume will exceed 1 billion this year. In order to cope with the expected sales growth, rookie has cooperated with more than 3 million express workers in the whole industry, and the organized trunk vehicle, air charter and other resources will grow by 30%, and will also invest 1.5 billion yuan to subsidize intelligent warehouse and distribution businesses and goods Flow enterprise. Rookie also recently launched a robot storage group to cope with tmall peak.

First year of new retail

1 million offline stores participate

At the Alibaba cloud habitat conference in October 2016, Ma Yun proposed new retail for the first time in his speech. This year's tmall has also become a new retail parade of online and offline integration. According to reports, there are 1 million offline stores participating in tmall this year. In the core business districts of Beijing, Shanghai, Hangzhou, Guangzhou, Nanjing and other places, a group of brand flash shops with cool technology will emerge during tmall double 11.

There are many new ways to buy. For example, when buying home decoration, they make an appointment with the nearest store to experience the real thing and enjoy the 3D design service; when buying beauty makeup, they make an appointment online, and then enjoy the VIP service in their favorite store; when they meet the poster of "cat scanning", they can just scan the brand and customize the cat's head with Taobao app, and then they can get the coupon and use it immediately; consumers can even By scanning the real object, you can get the online information of the product, and enjoy the preferential price of the double 11 day through intelligent recommendation of matching products.

With the continuous improvement of new retail infrastructure, tmall double 11 has become an international brand carnival. According to reports, Macy's, Costco, Metro, chemistwarehouse, Matsumoto and other international retail giants will participate in this year's tmall double 11. In addition, tmall global announced that it will launch overseas chartered direct delivery service in cooperation with 10 countries in Europe, America and Asia from September 19, among which New Zealand fresh milk will be imported on a large scale for the first time.

Huabai starts temporary withdrawal

Eight adults can spend an extra 2200 yuan

In the past two years, the tmall double 11, Huabei, has been highly praised by the "hand chopping party" and has become a "magic weapon for grabbing single". In the first half of last year's tmall double 11, the consumption amount of Huabei prying reached 8.5 billion.

As soon as tmall double 11 started to be pre sold this year, Huabei announced to launch the temporary withdrawal of tmall double 11. Compared with the previous two years, Huabei users who can enjoy the temporary withdrawal this year are more extensive. It is estimated that 80% of Huabei users will get the corresponding temporary quota, with an average of 2200 yuan per person.

'last year's temporary increase only covered 60% of the users, and this year's increase can cover 80%. Huabei's director said that the reason for expanding the increase is that considering the peak consumption period of tmall double 11, the user's consumption demand is strong,' let the most needed users get the increase of the amount, not only can they easily & lsquo; cut their hands & rsquo;, but also the increase of purchasing power helps to promote consumption upgrading '.

According to the introduction, users from Alipay or Taobao mobile into flower chant, click "my quota" can enter the mention.