Nowadays, live broadcasting is the most popular way to make money. The main reason for making money is the host himself, but it is also related to the live broadcasting platform. So, do you know what kind of live broadcasting platform is good for making money? Based on the different ways of starting broadcasting, live broadcasting platforms can be divided into two categories: computer live broadcasting and mobile live broadcasting. So what live platform is the easiest to make money? How does live platform make money?
What kind of live platform is good for making money
Pepper live. Pepper live is China's largest mobile social live platform with strong star attributes, focusing on life after 90 and 95, interacting and sharing in real time every day. Pepper launched hundreds of self-made live programs, covering culture, entertainment, sports, tourism, music, fitness, variety programs, sitcoms and other fields. As a social platform with strong star attributes, pepper live broadcast has attracted many popular stars.
What kind of live platform is good for making money. When it comes to what kind of live platform is good for making money, Yingke live is the most popular and high-end mobile video live platform, gathering tens of millions of fans, more than 1000 star artists, 5000 Internet Celebrities, 10000 college students, 100000 handsome men and beautiful women. Chinese and foreign students from around the world do not interrupt the live video 24 hours a day and interact face-to-face with idols.
Fighting fish TV. Douyu TV is a live video sharing website, which provides users with live video and event services. The game live broadcast is the main content of douyu TV, covering sports, variety show, entertainment, outdoor and other live content. Up to now, douyu TV has entered the top 300 websites in the world, the top 30 in the country, ranking the top 10 in domestic video websites and the first in live game platforms.
Panda TV. Panda TV generally refers to panda live. Panda live is a live video website with a live screen created by Shanghai Panda mutual Entertainment Culture Co., Ltd. the audience of the live video platform is mostly game enthusiasts. As for what kind of live platform is good for making money, in November 2016, panda live was listed as the top 30 in the 2016 China pan entertainment index grand ceremony 'China cultural and entertainment innovation enterprise list'.
Netease Bobo studio. Netease Bobo is a large-scale online entertainment community under Netease, which belongs to the live broadcasting platform of internet stars and was officially launched in April 2014. The live platform includes PC end and mobile end. It has a video live room with advanced technology, which supports tens of thousands of people to chat online at the same time. It also has a large number of high-quality entertainment anchors to interact with you in real time, online karaoke dancing, video dating, etc.
This is the introduction of what kind of live platform is good for making money. Each live platform has its own characteristics. The platform can set various gift pictures and types of the platform according to its own live characteristics. For example, some customers have big brain holes and use hot strips and feathers as gift names to add platform features, which are different from other platforms.
Next let's see how the live platform makes money. How can live platforms make money?
Reward mode. This is the most common profit model of live broadcast products, common pepper, Yingke, etc. belong to this type of model. The audience pays for recharging to buy gifts for the host, the platform converts the gifts into virtual currency, and the host withdraws the virtual currency from the platform. If the anchor belongs to a trade union, it will be settled by the trade union and the live broadcast platform in a unified way. What the anchor gets is salary and part of the draw.
Advertising model. Now we know what kind of live platform is good for making money, and the advertising mode is also one of the common modes for making money. The live platform is responsible for embedding the advertiser's advertisement in the app (including banner, live advertising map, etc.), live room or live gifts, and settling the expenses with the advertiser according to the display / click or purchase situation.
Shopping guide mode. The anchorman has its own Taobao store, micro store and so on, or there are stores that need to be promoted by the anchorman. The anchorman recommends the store's products during the live broadcast, and the user directly purchases or joins the shopping cart with one click. The live broadcast also offers or participates in the auction. Finally, the anchorman and the live broadcast platform are divided according to the established proportion. The profit model is adopted for general e-commerce live broadcast products / auction products.
Member value added services. Members can be divided into two categories: anchor and audience. They can gain exclusive privileges after being paid to be members. Now I know what kind of live broadcasting platform is good for making money, but for member anchors, some privileges can be provided: more function permissions and identity privileges can be opened in the live broadcasting room; for member audiences, some privileges can be provided: function privileges, identity privileges, content privileges and more customization privileges.
Pay for live. There are two modes of paid live broadcast: the host needs to pay to open the live broadcast, and the live broadcast platform provides higher-level live service; the audience needs to pay to watch the live broadcast, and the host sets the admission fee, and the platform and the host share. In addition, the payment mode can also be divided into charging by session, charging by minute and so on, so as to facilitate the anchor to choose a suitable live broadcast mode and reasonably increase their live broadcast revenue.
The above is the common mode of making money on the live platform. Now we not only know what kind of live platform is good for making money, but also understand the mode of making money on the live platform. In addition, it can also make money by game intermodal transport, host / program paid promotion, competition guessing, copyright distribution, enterprise publicity, paid education, paid question and answer (voice live broadcast), host operation tools payment and other modes.