Sihai: Alipay has quietly launched an everyday function, which is different from the common news and information aggregated products. Users can subscribe to their content according to their personal preferences, like Alipay's "today's headlines".
On the front page of Alipay, enter the 'all', pull down to the 'convenience life' plate, you can see 'every day has material'. After you click enter, you will be able to select the channel you are interested in, and the relevant information content will be displayed first.
From the official channels, there are 13 channels, including fashion, film and television, food, travel, entertainment, finance, automobile, constellation, parent-child, technology, digital, sports and video. Users can add or delete in the channel list.
From the perspective of content sources, there are media platforms and we media big V, which are rich in content. It's expected that you can open the inner page of the article and support like, comment and forward, but not share to wechat circle of friends and QQ.
In addition, users can focus on the 'interest account' (similar to the official account of WeChat), and the dynamic of its release will be pushed on the front page of Alipay. When you enter the account homepage, you can send a private message to communicate with the operator. At the bottom of the article, you can read the original text and navigate to the original website.
Some people in the industry pointed out that in the mobile era, the standard to measure the success of a product is no longer the opening rate, but the length of time the product occupies users. As a tool type product, Alipay is always facing users who have used up. Therefore, making information and content is undoubtedly a magic weapon for occupying user time and occupying the minds of users.