Sihai network

Why is it so hot to eat chicken and suck gold in July

4hw.org: in addition to Tencent's "glory of the king" and a computer game "survival of the Jedi", this year's crazy gold sucking game is popular with the majority of game players once launched. It is reported that Jedi survival is a strategic shooting game launched by blue hole company, which is very playable. Why is "Jedi survival" so popular? Let's have a look!

Eating chicken in July sucks 2.5 billion yuan

Looking for the next "King's glory" of Chinese capital, perhaps in the international game market has found a new goal. In the second half of 2017, the word "eat chicken" became the oral language of game players and industry insiders. This is not because it coincides with the year of the rooster in the lunar calendar, but because of the victory message "eat chicken at night" in the game "survival of the Jedi". The players who can get the message are the only survivors (teams) of 100 players participating in the game. Yes, "survival of the Jedi" has become a phenomenal game, which will not be ignored by Chinese capital. On the contrary, on a global scale, Chinese capital's action of "eating chicken" is also one of the best. This includes not only the development and agent of type games, but also computer hardware, software and even Internet bars. A lot of people are participating in the game of "survivors", with the help of the game of "eating chicken in the evening".

In the first half of 2017, the mobile game "glory of the king" attracted many game players to click on the screen quietly in front of the mobile phone. In the second half of 2017, the computer platform game "survival of the Jedi" brought many players back to the Internet bar, shouting and shaking the mouse.

The Jedi survival game, which is regarded as a phenomenal game in the industry, has sold more than 16.5 million copies worldwide since the beta version was launched at the end of March 2017. According to a rough estimate of its single sales amount, the daily economic news's sales volume of only selling the game itself has exceeded 2.5 billion yuan, and the number of online users has exceeded 2 million.

Such a successful game naturally attracts the attention of Chinese capital. In addition to Tencent's concern about whether it will acquire game developers and agent domestic platforms, the combination of game mode of "survival of the Jedi" and mobile phones is also constantly trying, and the type of game is like a fish in the water. In the game, people eat chicken every day, but many capitals want to eat chicken, they still need to fight.

Chinese players have spent nearly 700 million and more

With the increasing number of "eating chicken" and "landing in boxes" in the circle of friends, more and more players have noticed the computer-based game "survival of the Jedi".

According to the official data of steam, the only game platform of Jedi survival, the game was developed by overseas Blue Hole company. It was launched on March 23, 2017, with 67000 online users in three days, 200000 in June and 1.3 million in September. Up to now, the number of online users has exceeded 2 million.

According to steamspy data, as of October 17, the total number of players of "survival of the Jedi" reached 16.45 million, and the number of purchase accounts reached 16.56 million. Won the champion of steam weekly sales list for 30 consecutive weeks. In the number of players, Chinese players account for almost half of the total number of players, and the players from the platform's China area account for 41.62% of the total number of players.

According to the player distribution and sales unit price, the reporter roughly calculated that, excluding the items such as clothing purchase and paid accelerator in the game, the users in China spent 670 million yuan only for the purchase of the game; globally, if the users outside China use the dollar price, the sales revenue of the game also reached 280 million dollars. Jedi's global game sales revenue is more than 2.5 billion yuan.

In the current industry that is more optimistic about mobile games, "this growth rate, in the PC end game industry, can be described by & lsquo; exaggeration & rsquo;. The game is still in the preemptive experience stage, and this growth trend continues. "Jia Ke, a senior player in the game industry, told the daily economic news.

Liu Xiaotao, operation director of Chengdu maitian Interactive Entertainment Technology Co., Ltd., said that the game can be called a phenomenon level game. The growth rate of players is amazing, and there are not too many marketing means, but the word-of-mouth accumulated from the players from the bottom up.

Xie Chen, chief media analyst at Huachuang Securities Research Institute, said that in addition to the relationship between China's domestic summer archives, it has attracted the attention of a large number of young people and students, and has become an important driver of the popularity of the game. With the entry of domestic agent manufacturers in the second half of the year, the number of Chinese players is expected to usher in a new wave of growth.