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Why is xiaoxiaoxiaogu so hot? An analysis of the reasons behind the rapid popularity of xiaoxigu

Why is xiaoxigu so hot? Douban 9.3, xiaoxigu version of "a dream of Red Mansions" goes against the sky, the director: "we are not creating child stars, but fighting against child stars' &;

From the first day of the National Day holiday, a play called "little drama bone: grandma Liu in the Grand View Garden of a dream of Red Mansions" played by 6-12-year-old children was popular on Hunan Satellite TV, which triggered waves of water publicity.

Many of the audience were impressed by the acting skills of the group of ten year olds. At present, the score of Douban in the play is still at 9.3, which is a popular play with countless fresh meat.

It's a familiar scene. In October 2016, the opening song and flowers of "White Snake" of "xiaoxiaoxigu" were popular on the Internet, with a broadcast volume of more than 100 million.

Praise is the same thing: 'God restores the classic play', 'acting explodes',' throwing out the flow of 18 streets', and so on. But on the other hand, the voice of questioning the drama has never stopped. Many experts are questioning whether the performance of xiaoxiaogu is God imitation or God acting.

The most successful part of xiaoxigu is that it has not become a super IP over developed

Unlike many popular IPS that have been cashed in quickly, the commercialization process of "xiaoxiaoxiaogu" is actually slow.

Although after the legend of white snake became popular, the team took over the production of Shandong Confucian drama and Yunnan Ashima customized drama, and the invitation of game adaptation and scenic area implantation also came in a rush, opening a new imagination space for the industrial chain of children's drama. But advertising and talent agency have not made rapid progress.

In a sense, this is the most respectable part of the team.

Pan Liping once told the media that xiaoxigu always put the social effect in the first place, and the key is to make a good film, so it will not be upside down, in order to cultivate child stars to tailor their works. He hopes to create more excellent products and influence more and more children with such persistence.

This makes this red hot series, has not become impetuous.

The cost of copyright is not high. The actors' pay for an episode of the play is only a few hundred yuan, at most one or two thousand yuan.

One episode of fresh meat should be enough to pay all the actors for a play.

This limited involvement in commercial development, in fact, ensures that the xiaoxigu team will spend more energy on creation rather than c-spot.

The team concentrates on refining the acting skills of the actors, continues to explore new people, and through the great guarantee of the classics for the plays, the actors can give full play to their imagination of performance, and finally the performance becomes a metaphor of the age when fresh meat prevails.

The performance of xiaoxigu is combined with the performance of fresh meat. The audience's support for xiaoxigu satisfies the audience's vent of mediocre performance and high return inequality of fresh meat.

And the popularity of the actors has become a new generation of audience's resistance to the weak acting of fresh meat!