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How to distinguish the true and false of Yangcheng Lake hairy crab

This year's crabs in Yangcheng Lake are on fire! Not only because of its reputation, but also because many crabs are filled with muddy water. Some bad businesses put ordinary crabs into Yangcheng Lake a few days in advance to raise them, and pretend to be Yangcheng Lake hairy crabs on the market. The price is doubled. So how can Yangcheng Lake hairy crabs be distinguished? Let's have a look!

In the past, the old diners in Shanghai would choose the authentic Yangcheng Lake hairy crabs according to their unique body features, i.e. green shell, white belly and golden claw. However, with some illegal crabs' hairdressing methods such as chemical liquid medicine 'to make the common crabs look the same as Yangcheng Lake hairy crabs, in recent years, the only way to identify the authentic Yangcheng Lake hairy crabs It seems that we can only rely on anti-counterfeiting rings.

However, the appearance of anti-counterfeiting ring did not end the chaos of Yangcheng Lake hairy crabs' counterfeiting, but derived another huge Shanzhai anti-counterfeiting ring industry.

At present, Yangcheng Lake hairy crab anti-counterfeiting ring recognized in the industry is issued by Suzhou Yangcheng Lake hairy crab industry association (referred to as "Suzhou Association" in the industry) and Kunshan Bacheng Yangcheng Lake crab industry association (referred to as "Baxie" in the industry). The former is recognized by AQSIQ, while the latter is recognized by Suzhou municipal government and Jiangsu Administration for Industry and commerce. According to the traditional practice, only the crab farmers in Yangcheng Lake area can get the corresponding anti-counterfeiting ring, but this is not the case.

On Alibaba's [Weibo] trading platform, 21st century economic news reporter saw that dozens of online stores traded anti-counterfeiting rings for Yangcheng Lake hairy crabs, among which an oval anti-counterfeiting ring marked with the words' geographical indication protection products of the people's Republic of China 'and' Yangcheng Lake hairy crabs' sold by a business in Cangnan County, Zhejiang Province, and the certification ring shape of 'Su Xie' was almost the same As like as two peas.

The owner of the online shop said that if the buyer's purchase volume is between 10000 and 50000, the wholesale price is 0.14 yuan / piece, and if the buyer buys more than 100000 anti-counterfeiting rings, the price can be cheaper than 0.12 yuan / piece.

For the emergence of a large number of counterfeiting rings in the market, it is not only consumers, but also some regular crab companies in Yangchenghu area that are damaged. According to industry insiders, many local companies have faced the dilemma of unsalable and loss due to the low price impact of Shanzhai hairy crabs.

Fu Zecheng, chairman of Yangchenghu hairy crab Marketing Co., Ltd. in Suzhou, said in an interview with 21st century economic reporter: 'due to rampant fraud, later we considered using double rings, which was a helpless move, but it was still copied and imitated quickly & hellip; & hellip; later we thought about spraying laser code on the back of crab, but you can spray, others can also spray. How can you be sure that consumers think what you spray is true? "

Security ring is not security

On October 6, a stall owner was selling baskets of so-called "authentic Yangcheng Lake hairy crabs" at the vegetable market on Chengjiaqiao road in Shanghai. But unlike many of the stalls selling hairy crabs, the crab tongs in Yangcheng Lake were not bundled with anti-counterfeiting rings. As for the reporter's question, the stall owner explained: 'it's not necessarily the real Yangcheng Lake hairy crabs that are tied, and it's not necessarily the fake if they are not tied. In fact, how much should this ring be given. '

After that, the stall owner handed over a jar full of anti-counterfeiting rings with the words "geographical indication protection products of the people's Republic of China" and "Yangcheng Lake hairy crabs" to the reporter to show that the hairy crabs sold by the stall were not inferior to those sold by other houses.

In fact, such a scene will be staged in various hairy crab sales terminals every day. It is difficult for consumers to identify the authenticity of Yangchenghu hairy crab simply by anti-counterfeiting ring.

Suzhou Yangcheng Lake hairy crab Marketing Co., Ltd. is a wholly-owned subsidiary of Suzhou Yangcheng Lake hairy crab Group Co., Ltd., Suzhou Yangcheng Lake Modern Agricultural Industrial Park special aquaculture Co., Ltd. and Shanghai Hanfu Industrial Development Co., Ltd. It is the largest hairy crab marketing company in Yangcheng Lake with an annual sales volume of more than 100 million yuan.

In 2013, Fu Zecheng tried to make hairy crabs wear double rings to distinguish the counterfeiting phenomenon in the market, that is, one crabs wear the "Yangcheng Lake hairy crabs" origin counterfeiting ring issued by the "Soviet Union", the other crabs wear the "Yangcheng Lake hairy crabs" company's counterfeiting ring.

But soon, Fu found that the "one crab, two rings" in the market was growing faster than he thought. Last year, I went to inspect the market with a government leader and found that there was a hairy crab store in a large shopping mall in Shanghai. I asked each other, "why is the 2 rings of Yangcheng Lake hairy crabs exactly the same?" the other said, "I don't care about that. Anyway, only the two rings are the authentic Yangcheng Lake hairy crabs!"

Counterfeit security signs

In fact, the counterfeiting of anti-counterfeiting rings has a long history, and the supervision is extremely difficult. "Theoretically, every business can have its own brand. As long as it keeps crabs in Yangcheng Lake, it can make all kinds of anti-counterfeiting rings with its own brand, which is not prohibited by law," a person in charge of Baxie told 21st century economic news. '

According to industry statistics, the number of brands in Yangcheng Lake area has reached more than 400. This also means that in addition to the traditionally recognized anti-counterfeiting rings issued by the "Soviet Union Association" and the "Pakistan Association", there are various brands of self-made anti-counterfeiting rings in the market.

21st century economic news reporter saw that in one shop of Taobao, anti-counterfeiting rings printed with "Yangcheng Lake specialty" and "Yangcheng Lake hairy crab breeding base first grade" were on sale. This ring is quite different from the anti-counterfeiting rings of "Suxie" and "Baxie" in color and appearance. According to the merchant, the price of 500 anti-counterfeiting rings is 0.2 yuan / piece. According to business data, the site sold more than 700 rings between September 8 and October 6.

But these rings were finally worn on Yangcheng Lake hairy crabs or other crabs, which was unknown to the outside world. And this kind of anti-counterfeiting ring is only sold on the network channel, not less than dozens, some even printed with two-dimensional code, the price varies from 0.1 to 0.7 yuan each.

It is understood that the anti-counterfeiting ring issued by the "Soviet Union Association" and the "Pakistan Association" has a string of 12 digit code inside it, which can be inquired by phone, SMS, website and wechat, and each code is only for trial use. But in the actual consumption, few consumers will be so 'serious' to compare the coding authentication information. A consumer said to reporters that it is difficult to open the anti-counterfeiting ring, so there is no time to study the authenticity of the ring; there are also consumers even said to reporters that for the endless anti-counterfeiting rings, it is impossible to find out which kind of representative authority, because no matter which businessman basically claims that their anti-counterfeiting ring is the most authentic.

The former head of Pakistan Association told 21st century economic news: 'the back of anti-counterfeiting ring represents trust and service, which contains different brand values and services. For example, if a ring goes out of & lsquo; Pax Association & rsquo; and a customer complains, our ring has a number on it, and the association can trace it to a specific member merchant through the code, so as to help consumers maintain their legitimate rights and interests. '

Real ring business

In fact, in addition to a large part of these various kinds of hairy crab rings, which are traded underground, it is not clear whether they are true or not, there is also a part of the real ring transactions. According to people familiar with the anti-counterfeiting ring trade, the real ring of 0.5 yuan / piece got from the association was fired to 2.5 yuan / piece when it was the highest.

It is understood that since 2005, Yangcheng Lake hairy crab management unit has mainly implemented the system of crab farmers selling with IC card and the company purchasing with IC card in the process of selling hairy crab in Yangcheng Lake. The so-called 'IC card' is the Yangcheng Lake hairy crab breeding information card, which is the certificate for crab farmers to contract the lake surface, and the key to get anti-counterfeiting 'rings' every year.

Every year before the sale of hairy crabs in Yangcheng Lake, the association will hire aquatic experts to conduct a comprehensive assessment of the production of hairy crabs in the lake area, determine the number of commercial crabs for each farmer, and then make a unified IC card and distribute it to the farmers. Each IC card contains the name of the farmer, ID card number, breeding area, the number of hairy crabs that can be sold and other relevant information.

In the officially envisaged process, the farmers have Yangcheng Lake hairy crab breeding information IC card, and hairy crab distribution enterprises hold Yangcheng Lake hairy crab company information card to conduct on-site transactions in the designated trading market. Every anti-counterfeiting mark should be worn on crabs in the designated supervision place, so there will be no real ring separated from crabs in the market.

But the reality is not so optimistic. Some crab farmers said that these rings are not required to be worn in designated regulatory places, but can be picked up by crab farmers and the company's IC card and then worn on hairy crabs. How to wear it after receiving it, and which crabs to wear it on, basically no one cares.

The reason is the growth characteristics of hairy crabs. Fu Zecheng said: 'the breeding of hairy crabs is very different from that of pigs, cows and sheep. The growing process of hairy crabs is the process of crabs eating crabs. From the beginning to the end of breeding, hairy crabs take off their shells 18-20 times in a lifetime. They are the most tender when they have just taken off their shells and are most easily eaten by other crabs. Therefore, it is impossible to operate by wearing ring fingers at the beginning. '

As a result, the time for local crabs to wear rings is before they are sold. They usually wear rings before binding them, and then put them in foam boxes for shipment.

Under such operation process, according to local people in Yangcheng Lake, IC card transfer has become an open secret in the local area. Previous media reports said that the local crab farmers' Association sold real crabs to acquaintances, and then sold anti-counterfeiting rings to foreign crab merchants to wear on the fake crabs, and mixed them into real crabs for sale, thus both sides could make profits, while the crab farmers could gain 6500 yuan / card when they transferred their IC cards.

Yangcheng Lake local people told 21st century economic report that the cost of a counterfeit ring is less than 0.12 yuan, and the price of a ring purchased from the association is 0.5 yuan / piece, and then it can be as high as 2.5 yuan / piece through reselling. 'when the rings are sold in reverse, the true and false are mixed. The more the true proportion is, the higher the price will be. If 50% is true, the price of this batch can be about 2 yuan / piece. If 80% of the rings are true, the highest price can be 2.5 yuan / piece.

Do you think rings are inferior to brands?

In the true and false rings, the identification of Yangcheng Lake hairy crabs becomes more difficult. Yangcheng Lake only produces more than 2000 tons of hairy crabs every year. After deducting the export to overseas and Hong Kong, Macao and Taiwan, the actual circulation in the market is more limited every year. But previous statistics show that the annual consumption of so-called Yangcheng Lake hairy crabs is more than 10 times of the production capacity. More data shows that this year, Yangchenghu has a capacity of 2300 tons of hairy crabs, but as of September 30, the pre-sale sales volume of Jingdong Mall alone has exceeded that figure.

To this end, Yan Jinhu, Secretary General of the Soviet Union Association, told the 21st century economic report that cracking down on counterfeit goods is not the main function of the association. The role of the association is more to help enterprises to publicize and recommend regular hairy crab enterprises to the public in the name of the association. Yang Weilong, former president of the Soviet Union Association, has also said that there are indeed a large number of counterfeit anti-counterfeiting signs in the market. This association can't control it at all, because the Association