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4. How about the company's claim for advertising fee?

As of September 4, the box office of "war wolf 2" in mainland China exceeded 5.5 billion yuan. Although war wolf 2 is well-known, it has been complained by 4 companies recently. What's the matter? Follow Xiaobian to have a look!

It broke the record of "Mermaid" in 4 hours and 12 days, becoming the first in Chinese film history. It surpassed the milestone blockbusters "Titanic" and "Avatar" and became the second largest single market single box office player in the world & hellip;. As of September 4, the box office of "Wolf 2" in mainland China exceeded 5.5 billion yuan.

During the film's hot release, four companies, including Beijing Wanda Media Co., Ltd. and fenzhongjingshi Advertising Co., Ltd., jointly issued a statement letter, saying that "war wolf 2" forcibly carried five trailers in the film's motherboard without paying fees, seriously trampled on the legitimate rights and interests of the cinema's advertising agent, and would protect its rights through legal means.

According to the investigation of film and television reporters, there is a market of interest of up to 3 billion yuan behind this.

Movie theater advertisers jointly complain about "war wolf 2"

On August 9, the movie theater advertisers jointly complained that "war wolf 2" was forced to carry five trailers in the movie motherboard without paying fees, according to the statement letter (the date of signing is August 1) jointly issued by Beijing Wanda Media Co., Ltd., Fenzhong Jingshi Advertising Co., Ltd., Beijing Changyou JINGMAO film culture media Co., Ltd. and time advertising (Beijing) Co., Ltd, Seriously trample on the legitimate rights and interests of the cinema advertising agent.

Every film and television reporter noticed that among the films of the same period, the five trailers on the mother board of "wolf 2" had the longest time, with a total time of 2 minutes and 39 seconds. After the trailer was played, the "dragon sign" appeared, and the positive film began to show.

The four advertising agencies complained about the two minutes and 39 seconds. They thought that the trailer had eroded the advertising time of their original operation, but they did not pay the two minutes and 39 seconds advertising fee. And these four companies almost include the cinema pre show advertisements in the mainland market.

One of the companies that sent out the statement letter told every film and television reporter: 'it's the distributor's problem that the trailer on the motherboard has nothing to do with Wu Jing and the producers. '

However, Chen Chen, director of Beijing Culture (000802, stock bar), the leading issuer, said in an interview with every film and television reporter that this matter has nothing to do with Beijing Culture:

'I learned from the chief controller of project publicity and distribution of "wolf 2" that this is not our company's work, because many of the above films (Trailers) have nothing to do with the company, and it's not clear who it is. It may have something to do with the film. '

Who made the trailer of "wolf 2" motherboard? It's like a mystery.