4hw.org: do you know that a bottle of "scan price" is 1399 yuan of wine, but actually the price is less than 12 yuan. The news is really amazing, and it also reveals the inside of the huge profits in the wine market. Some businesses use discount and promotion methods, and use customers' psychology to sell inferior or blended wine. Let's take a look at the unknown black curtain in the wine market.
The 'scanning price' is 1399 Yuan 'imported wine', the actual price is 11.5 yuan / bottle; the promotion is the original bottle of 'imported wine', but actually it is only bulk wine bottling; the advertised imported famous wine is actually the product of nameless small villa & hellip; & hellip; in the face of such chaos in the imported wine market, the insiders believe that the false price is a means of profiteering, and the merchants cover up their own with discount Huge profits.
Zhu danpeng, an analyst of China's food industry, said that some stores without actual sales tend to raise their prices to attract the attention of buyers. The low transaction price makes buyers feel like "picking up the leak." this is the so-called sales skill. The price is 1299 yuan, the final price is 298 yuan, and the actual cost is 68 yuan. 'in his opinion, the false selling price is a means of profiteering, and the merchants cover up their profiteering with discount.
Some winemakers downplay this, which is a common situation in the industry. "He told reporters that wholesalers have been asking him to raise the price of wine on the company's network so that they can 'do well'," there is a lot of confusion in the imported wine market, and everyone is numb. '
As for filling and pretending to be original imported Mingzhuang liquor, although it is less than before, it still exists. Mr. Zhu danpeng said that with the growing understanding of wine and the understanding of some identification techniques, "if there are formal customs procedures for imported wine, there will be basically no fraud, and consumers can identify by comparing the customs clearance form and the entry form. '
Industry insiders believe that despite the continuous development of the market, the chaos in the imported wine market will increase unabated, and the market will be greatly adjusted.