Nowadays, sharing economy is popular. Even sharing luxury cars have appeared. Isn't it really cool? It's not Mercedes Benz and BMW, but Ferrari, Maserati and Lamborghini. Someone really started the sharing business of luxury cars. So how does sharing luxury car charge? How much is the deposit for sharing luxury cars?
On August 25, Zhejiang Online reported that a sharing luxury car team had been launched in Hangzhou, Zhejiang Province. Bentley mochan, Ferrari 458, Ferrari California, Lamborghini Mavericks, Maserati GT and Porsche all joined the sharing sequence, starting from gtr19.9 yuan per day and 29.9 yuan per Lamborghini.
This is obviously just a gimmick in the promotion period.
On August 29, Zhou Mingjie, the founder of Hangzhou zhizunbao Automobile Service Co., Ltd., the operator behind the luxury motorcade, said in an exclusive interview with surging news that the daily rental price of the luxury car was 1800-9000 yuan / day, and the deposit ranged from 10000 yuan to 100000 yuan.
According to Zhou Mingjie, the company's products are still in the public beta, but the popularity is beyond imagination: on the day the app goes online, half of the vehicles are booked. In the five days since the launch, the number of orders has exceeded 1000, and the vehicles have been about full, so we need to communicate by phone and queue up to order vehicles.
Daily rent: 1800-9000 yuan, deposit: 10000-100000 yuan
The surging news reporter saw from the app named zhizunbao sharing that there are only 21 alternative vehicles, and the number of orders received is 0, which has not been opened yet. The vehicle is rented for the whole day, with the daily rental price ranging from 1800 yuan / day to 9000 yuan / day.
Zhou Mingjie explained that there are more than 90 vehicles on the platform at present, and the same model has not been put on the shelves repeatedly. The vehicles supplied can be rented on a daily basis or on a time basis. The hourly rental price is 1 / 10 of the daily rental price. At the same time, users need to pay a deposit, ranging from 10000 to 100000 yuan depending on the model. After returning the vehicle, it is estimated that the refund can be made after the audit violation is completed within 12 to 20 working days.
According to Zhou Mingjie, most of the users of the platform had originally scheduled experience duration of 3 to 4 hours, 70% of them temporarily added experience duration, which was adjusted to 1 to 2 days. Users who have already scheduled can only postpone using.
How to rent these luxury cars?
According to Zhou Mingjie, users first book vehicles online, but they can only go on the road after arriving at the designated place and receiving vehicle driving and safety training from platform operators and pilots. The alternative vehicles are simple models. Many high-power and manual models are difficult to use. They can only be customized and rented privately.
In response to vehicle safety and compliance issues, Zhou Mingjie introduced that most vehicles come from individual owners. They signed contracts with third-party operators to replace license plates with operation license plates and purchase vehicle insurance in the third party. At the same time, the shared luxury car is equipped with GPS positioning system and vehicle operation monitoring system. "If the vehicle drives out of our electronic fence, or enters the second-hand car market, or some notorious car shops in the industry, the system will automatically alert us. '
The founder team put 12 luxury cars into trial operation, with the most expensive of more than 10 million yuan
Hangzhou zhizunbao Automobile Service Co., Ltd. was registered on May 12, 2017 with a registered capital of 5 million yuan. Zhou Mingjie is the executive director and general manager of the company.
According to Zhou Mingjie, the company's operation is mainly based on its own funds, and there is no investment demand for the moment. "Before the official launch, our founder team put 12 luxury cars into trial operation, including the most expensive vehicles of more than 10 million yuan, and the business flow in more than 20 days is 3 million yuan. '
Talking about the reasons for starting a business, Zhou Mingjie, 34, said that this is his dream. "Every boy has a dream of super running. I like cars and want more people to realize it. I'm also a licensed racing driver. I got my driver's license at the age of 18 and my first car at the age of 20. I have eight sports cars and commercial vehicles. '
Zhou Mingjie is the chairman of a super racing club. According to him, the initial establishment of the shared luxury car company was also for the purpose of 'changing cars and driving' between club members and friends in a 'compliant way' and 'letting the company do a complete set of procedures. In case of vehicle violations, scratches and repairs, the company will go according to the procedures, and there will be no embarrassment between the owner and the friend who borrowed the car. '
According to Zhou Mingjie, the luxury car sharing business is not a heavy asset project. If it's just a regional layout, the company's operation can be maintained by itself and the founder's team with its own funds. "The biggest expenditure at this stage is software update, plus related technology investment, about 300000 yuan / month. '