Sihai network

What's the matter with one yuan painting? Story Sharing behind the children of stars

Yesterday, did your circle of friends be swiped by H5 of "one yuan purchase painting"? Enter the "children's" Gallery, a picture will appear in front of you, a total of 36 pictures, can slide left and right, these pictures are the paintings of children with some diseases, I hope you can help them in this way, did you buy them?

'children of the stars' painting explodes the circle of friends

The painting of the star's child, once reported by China Youth Daily, exploded the circle of friends on August 29. The paintings of 10 mentally handicapped people are called "the most beautiful screen painting" by netizens.

This is a public welfare activity launched by WABC on Tencent's public welfare platform. Users pay for a painting online, which is equivalent to donating to the public welfare project "lighting life with art" on Tencent's public welfare platform. These donations will also be accepted by Shenzhen Aiyou future charity foundation with public offering qualification, and the subsequent use of donations will be regularly publicized on Tencent public welfare platform.

As one of the planning members of this event, Lu Tao, the director of WABC brand communication, was surprised by the popularity of this public welfare activity and "the whole organization was unprepared". In just a few hours, the fund-raising amount of the project has exceeded 10 million yuan, and the number of participants has increased continuously, increasing by 1 million in half an hour.

Lu Tao said that the event was jointly planned by WABC and Tencent public welfare, which started to prepare one month ago and "both sides collided to produce ideas and inspiration". Lu Tao introduced that Tencent public welfare provided technical support and a large number of creativity for the event, 'H5 technology is provided by them', while WABC mainly provides the content of works and some creativity, 'finally saving pictures as screensavers is our creativity, which we have been trying to do for many years'.

It is understood that 36 paintings sold online are selected from the works of children in 10 cities. The names of Bruce Lee, Jielin, swallow & hellip & hellip; are thus remembered by loving netizens.