Tiktok: tiktok brother's most popular short video APP, which has made many people, including some of whom have over ten million fans, has been quite popular at the speed of fame. Brother Li, modern brother and M elder brother, how did they get popular?
The starting point of becoming popular: one famous song for one person
From the tiktok trend of master fans, 3 fans have slowly increased their fans, and then began to grow rapidly. And the starting point of this growth is their blockbuster works.
LIGO 3O: released a video on the night of May 24, singing "singing in a different way" with her unique voice. Then the video became popular, playing more than 190 million times and praising more than 16 million times.
M: on the evening of May 29, I released a video and sang "my general". Up to now, the video has played more than 290 million times and enjoyed more than 18.8 million likes.
Modern brothers: the former name of modern brothers is Liu Yuning, who is the lead singer of the group "modern brothers". He has accumulated a certain popularity on YY before. The video released on June 4 covers a song "telling the truth". Up to now, it has played more than 120 million times and praised more than 8.5 million times.
Observing these three talents, they all became popular through cover singing. Their videos also show two characteristics:
In the selection of music, the melody has a strong sense of rhythm, the lyrics are easy to understand, and the direct chorus starts to sing.
People are set up, grounded, and people have conflict points. In particular, brother m and LIGO o o are a contrast type of human design combination of 'hoarse and thick' voice + 'sweet and lovely' shape.
Speed of becoming popular: from 100000 powder to 10 million powder, she only took 22 days
The number of fans of the top three has increased rapidly since the start of the popularity video. Every day, the amount of flour increase is in the 100000 level, and the maximum number of flour increase per day for three people is more than 1 million. The highest one is ligoo3o, with a daily increase of more than 2.2 million powders on May 27.
Although LIGO has a high number of fans, she is not the most popular. The headline index has made statistics on the time of 5 million fans per three people, and found that the fastest one is brother M. from May 26, when the number of fans exceeded 100000, to June 16, when the number of fans exceeded 10 million, the number of fans expanded 100 times, taking only 26 days.
Looking at their popularity rate, the headline index has two findings:
The number of fans is 20 million. After the number of fans reaches 20 million, the pop-up bonus of famous works basically disappears, the mechanical inertia of rising powder begins to weaken, and the speed of rising powder begins to slow down.
If the number of fans wants to reach 20 million, it can't be achieved only by one hot money. The number of fans reaches 20 million, which requires continuous output of pop content, which is the most typical of modern brothers. Different from LIGO and MgO, the maximum number of fans per day of the modern brothers was not brought by the famous work "tell the truth". From June 5 to June 19, the modern brothers sang many popular songs, such as "that gilr", "love you", "empty like you", almost all of which were popular, with a single broadcast volume of more than 50 million.
Popular puzzle: how to break through human design on the basis of insisting on it?
After the explosive growth of the number of fans, although the number of fans is still growing, with the expansion of the fan base, the growth of the number of fans began to decline.
After master fans' tiktok, the demand for cash was also beginning to be realized. If we insist on the form of cover singing video content, the cashing space will be affected. Tiktok began to choose other forms of content, such as dancing, making a master, and making daily routine. But in this way, it remains to be seen whether fans will pay.
After becoming popular, it is an urgent problem that how to adhere to human design and break through it at the same time. And the symptoms of the problem appeared before the explosion. For example, LIGO's popularity depends on singing, but before it became popular, the headline index found that the number of LIGO's fans had declined for many days in a row. It's not hard to find that the video released during the period of LIGO's popularity was mainly dance, until it became popular through the cover singing of "singing another kind".
The existing design may hinder the commercialization prospect, and the new design attempt will reduce the growth rate of fans. Tiktok, many of whom master the voice of Zhang Tielin, is unable to break through the image of the king amah after his popularity.
But this kind of problem is not without solution. For example, Wang Chuanjun in this year's "I'm not the God of medicine" is a typical case. Relying on exquisite performance, he has completely completed the transformation from "magic of Guangu" to "powerful group".
And the master of tiktok believes that after more attempts, it can also break through on the basis of current human resources.