4hw.org: in recent years, the number of single people in China has increased year by year, and the phenomenon of single people has become increasingly fierce. Yanran has become a social problem. It is reported that by 2020, the number of single people will reach the peak, and netizens call for the average distribution of male and female friends.
According to the August 15 daily, the number of single adults in mainland China is equal to the total population of Russia and the United Kingdom, and it is not surprising that enterprises find the potential to benefit from a large number of young and free consuming singles. However, despite the large number, disposable income and willingness to consume, mainland single adults do not seem to make as significant a contribution to the economy as expected. In fact, in the eyes of some analysts, they may actually be doing damage to the economy.
According to a report on the website of Hong Kong's South China Morning Post on August 10, the growth of the number of single people in the mainland is a relatively new phenomenon brought about by economic development, which also reflects profound changes in people's views on the phenomenon of staying single. According to the Ministry of civil affairs, the 'unmarried' population in mainland China (traditionally the group that should have been married in previous generations) has reached 200 million by the end of 2015.
"Today's singles tend to have more and growing disposable income and tend to focus on themselves and spend their money on themselves," said Tang Shulan, a partner at the Hong Kong Office of Bofeng, a brand strategy and design consultancy. '
Research shows that the new generation of singles in the mainland are not only richer than the previous generation, but also more willing to spend money. Data from the world economic forum show that upper middle-class consumers aged 35 and under spend an average of 40% more than the previous generation of consumers with the same income on all kinds of products.
According to the report, today's single people have stronger purchasing power and stronger willingness to spend, but they may not necessarily be able to translate into positive economic contribution.
Dr. Zhang Ning, from the Institute of financial and economic strategy, Chinese Academy of Social Sciences, said: 'people take it for granted that single urban professionals are changing the overall consumption mode to benefit the entertainment and personal care industries, but I think that more and more single people have more negative impact on the economy than their positive impact. '
Because single people face less responsibilities than their married peers, it's easy to form a casual attitude towards life, which can easily turn into a lack of motivation for work.
Take Japan for example. More and more young people want to avoid family responsibilities by not marrying. Japan's high unmarried rate has a negative impact on the economy. Some single people think that they only need to support themselves, so there is no greater pressure to create more wealth for the family. '
Although people's sense of security about staying single is increasing, there is evidence that singles are still more insecure about family responsibilities, financial burdens and emotional stress than married people, the report said.