4hw.com.cn: pinduoduo is the mainstream mobile shopping app in China. It's only three years from its establishment to its listing, setting the fastest listing record for start-up companies. With the listing of pinduoduo, its founder Huang Zheng has also attracted people's attention. So who is it?
Pinduoduo is a slightly mysterious company. Few friends use it. Huang Zheng is a mysterious young man. Few of his friends know him. Even though pinduoduo is listed, it has not attracted enough attention.
It took three years for a start-up company to go public, worth more than Liu qiangdong.
Huang Zheng, who was born in 1980, seldom spoke to the media. Even in the face of the media, he said some words that were not salty, and few words could arouse the desire of forwarding. He was totally different from those business tycoons who brought their own traffic. People pay more attention to him because he is the founder of pinduoduo.
Pinduoduo has a rapidly growing single mode and an enviable growth curve. That brain burning song is monotonous and repetitive only for the simple mind to remember. Some people say that pinduoduo shows that the income polarization is serious now. It is the low-income and middle-income people who have made pinduoduo popular. This is obviously not consistent with the background of consumption upgrading. The rise of pinduoduo is certainly not so simple.
Huang Zheng is like a young man who suddenly appears. It's like a big boy suddenly bumps into the Universiade and wins the big prize. But now it's not the time of bumping into the Universiade. Few people can be escorted into the mixed class of Zhejiang University. After receiving Ding Lei's consultation call, Duan Yongping brings him to attend Buffett's charity lunch. The young people who are silent beside the big guys are not ordinary people.
Huang Zheng's chance is so good that he is envious. He holds a good hand of cards in his hand. He plays with perfect lines and steps. He can win by surprise.
Learning to bully Huang Zheng
In 1980, Huang Zheng was born in an ordinary family in Hangzhou. His parents worked in a factory. His education background was not high. But Huang Zheng was a standard student bully. At the age of 12, he entered Hangzhou foreign language school. In 1998, he was sent to the mixed class of Zhejiang University (the predecessor of Zhu Kezhen College). This is the most famous college of Zhejiang University. He majored in computer science. After the mixed class, many people came out, To enter this class means to have excellent intelligence.
One afternoon in 2001, Huang Zheng went back to his dormitory after class and found a stranger looking for him on MSN. He claimed to be Ding Lei, the founder of Netease. He needed to ask about a technical problem. At that time, Netease, which had been established for four years, was listed on NASDAQ. Ding Lei didn't understand a problem. He found an article about Huang Zheng on the Internet, so he asked him for advice. At that time, Huang Zheng was selected into the training plan of cooperation between Zhejiang University and Merton foundation, and he could have a computer and one year of free online time.
Ding Lei is Huang Zheng's Guide. He introduced Huang Zheng to Duan Yongping, an important figure in Chinese business, who was not called the godfather's business Godfather. Many years later, Huang Zheng claimed that he was Duan Yongping's fourth apprentice. Duan Yongping and Ding Lei are both from Zhejiang Province. Duan Yongping bought a lot of shares of Netease when Netease encountered difficulties, and later made a lot of money. Duan Yongping and Huang Zheng are alumni of Zhejiang University.
Duan Yongping became famous in Zhongshan, Guangdong Province. His disciples established oppo and vivo brands in Dongguan, Guangdong Province. In terms of work style, Duan Yongping is very similar to a southern businessman, but he is actually a native of Jiangxi. He graduated from Zhejiang University and went to Renmin University of China to study as a graduate student. He won by marketing and later made a great investment.
Huang Zheng went to study in an Ivy League university in the United States. After graduation, he faced the choice of whether to go to Microsoft or Google. At Duan Yongping's suggestion, he chose Google. Huang Zheng and Duan Yongping have a good relationship. They used to be neighbors. Huang Zheng worked as an assistant to Duan Yongping for a while.
In 2006, with Google's share price rising, Huang Zheng was worth millions of dollars. He and Li Kaifu were sent to China to expand the market. This year, there was a very well-known event in the investment circle. Duan Yongping took a picture of Buffett's charity lunch. When he had dinner and conversation with Buffett, Huang Zheng was sitting next to him. Huang Zheng and Buffett took a picture together. He wore a suit and tie, and looked like a handsome student.
Many years later, Huang Zheng recalled that the greatest significance of that meal to him might make him realize the power of simplicity and common sense. People's thoughts are easy to be polluted. What is needed after understanding is not wisdom, but courage to judge with reason and common sense when facing facts.
In 2007, Huang Zheng quit his job at Google and started his own business. Huang Zheng's first entrepreneurial project is ouku, a mobile phone e-commerce company. Three years later, Huang Zheng sold the company, but retained the technical team, co founded Leqi, an e-commerce agent operation company, and soon made a profit. In 2013, Leqi incubated Huang Zheng's third entrepreneurial project, dream seeking game, and soon became the most profitable business. He started four times in a row, three times related to e-commerce, and pinduoduo was his fourth venture.
Start a business and strive for more
Pinduoduo has been established for three years, creating a new speed. Its revenue has increased from 504.9 million yuan in 2016 to 1744.1 million yuan in 2017, an increase of 2.45 times. In the latest financial report of the first quarter of 2018, the revenue increased from 37 million yuan in the same period of last year to 1384.6 million yuan. In terms of daily living users, pinduo reached 55.9 million yuan in June 2018, while JD was 34.3 million yuan, and Taobao was 172 million yuan.
Investors have a very unified view of pinduoduo, which is much easier than Lei Jun's dry tongue persuasion. Pinduoduo's listing financing is very smooth in accordance with the upper limit of valuation, with a financing of US $1.87 billion. On the day of listing, pinduoduo's share price closed at US $26.70/share, up 40.53%, with a market value of US $29.578 billion. Internet companies are valued on a daily basis, so the huge loss of pinduoduo is worth nearly $30 billion.
On the eve of the bell ringing, Huang Zheng was wearing a big red T-shirt. He called it the color of pinduoduo. He walked in from the back door of the conference room with two bottles of coke in his hand and answered the reporters' group visit. Huang Zheng replied that 70% of them were lucky and 30% of them were deserved by the team. He was very calm when answering questions from reporters.
The bell ringer showed the background of pinduoduo. Zhang Yi, a Chinese consumer lucky enough to win an iPhone x for a penny, was chosen from nearly a thousand primary users to go to the United States to ring the bell. In Shanghai, there are five members of Yang Liangjing's family from Beijing who have successfully chopped down the goods to 0 yuan for many times.
The growth of Jingdong and Taobao users needs to accumulate a little, and pinduoduo is like a virus to achieve the infectious growth of users. Pinduoduo relies heavily on social media such as wechat, because it can quickly accumulate users by the so-called "pinduoduo bargaining infection". It's also Tencent investment. It's obvious that JD didn't borrow from Tencent like pinduoduo. But Huang Zheng said in an interview that Tencent didn't give special treatment, which is a smart answer. On the one hand, it shows its strength, on the other hand, it won't let Tencent offend other e-commerce.
Duan Yongping is a marketing master. He is good at building a sales system. His influence is attributed to advertising. Huang Zheng, as a Zhejiang native, has Zhejiang Business gene. A programmer has no sense of disobeying when he starts selling. However, the success of pinduoduo goes far beyond traditional marketing. The mode of pinduoduo is oral, different from pulling and sharing, and different from being a wechat business. All participants can get preferential policies. Everyone seems to have made contributions to each other and achieved each other. Instead of owing each other, they go a long way.
Huang Zheng seems to succeed easily when he starts his business, while some entrepreneurs are suffering. For example, Luo min, who went public last year, worked in Beijing for a long time and got a chance after mixing with many circles. Huang Zheng has a good foundation and is supported by big people everywhere. He doesn't lack money. It seems that he hasn't experienced the hardships of entrepreneurs. It's related to his choice. He has done a good job of research, so-called "everything is ready before it is done", and what he does is less investment.
Huang Zheng said that he did more to brush the sense of existence and gain more respect, 'not to pursue money, not to lack money, what else?' when many entrepreneurs are still working hard for survival, his goal is higher, obviously because he lives more easily.
However, there has been a long-term doubt in the industry about whether the combination mode can take a long time. In that year, vipshop became popular with the mode of special sale, and the momentum has declined in recent years. Many Internet companies have succeeded in upgrading and transforming successfully by seizing a wave of dividends.