4hw.com.cn: Recently, all kinds of overwhelming information about BYD's advertising events have been sent out, and all parties and parties concerned have also issued clarification statements or thrown out all kinds of evidence, which makes it difficult to distinguish the truth from the false. All claim to be victims. Who is lying?
BYD, Yuhong culture and more than 30 advertising companies are falling into a confusing "advertising luoshengmen" event involving 1.1 billion yuan. In this case, all three parties call themselves' victims'.
On July 12, BYD issued a 'statement', saying that a person named Li Juan launched an activity in the name of Wang Xiaoting, a Shanghai Yuhong communication company; he claimed to be the agency of BYD, pretended to be the general manager of the marketing department of Shanghai BYD Electric Vehicle Co., Ltd., pretended to have more than one seal of BYD, and signed promotional contracts with multiple advertisers. BYD didn't know about it and had nothing to do with it.
This statement quickly ignited the anger of Shanghai Jingzhi advertising company, one of the "victim" companies. On Monday, Shanghai Jingzhi released an article "by face, no D in the world", saying that BYD's advertising contract fraud lasted for three years, citing multiple evidences to refute BYD's claim of "no knowledge".
Li Juan forges the seal and makes 1.1 billion publicity for BYD for free, and BYD claims that she has no knowledge of it? No profit fraud? Is BYD a Lao Lai or Li Juan's "fraud"?
On July 16, BYD made another response. On that day, Shanghai Jingzhi advertising angrily published five articles, using the real name of "dis" BYD in the name of several advertising companies.
There are many different opinions, and one after another 'expletives' make this incident more and more confusing. For this reason, the reporter of Chengdu Business Daily conducted multiple investigations and interviews to restore the views of all parties and sort out the whole event.
BYD: no longer mentioning "no knowledge" and willing to actively communicate with relevant companies
On June 13, BYD issued a statement for any illegal unit or individual who forges the company's seal and conducts business in the name of the company. Prompt relevant companies to report the case to the police in time. The July 4 statement is similar.
On July 12, BYD stressed in a statement that the contracts signed by Li Juan and others with forged BYD seals and any units or institutions, using the identity of senior executives of BYD, are unknown to BYD and have nothing to do with BYD.
On July 16, BYD issued a Clarification Announcement in the form of announcement for the first time. The announcement released some different 'positive' information, compared with the previous three 'unknowns'. The announcement said that it was willing to maintain active communication with relevant companies, and will discuss reasonable solutions with relevant companies according to the police's verification and determination of relevant facts and amounts.
According to reports, within three years, Li Juan, using her identity as the general manager of Shanghai BYD's East China region, made public the bidding business to more than 30 advertising agencies, involving 1.1 billion yuan of money, but unable to pay, and finally unable to clean up the situation, turning herself in to the police for reasons unrelated to the matter (a 12 million property with unknown origin).
In previous statements, BYD denied Li Juan's identity as an employee and did not know about the "1.1 billion yuan" brand promotion project. But in May this year, BYD sponsored the Premier League football club Arsenal's event, which is one of the focus activities for suppliers to pay attention to.
In a July 12 announcement, BYD said that in April, Li Juan used the name of Shanghai Yuhong Culture Communication Co., Ltd. to promote the advertising between BYD and Arsenal Football Club by giving resources and preferential prices. Subsequently, the Premier League Arsenal Football Club issued a statement saying that according to the information BYD told Arsenal, BYD is also the victim of advertising fraud.
But at that time, for the cooperation with Premier League giants Arsenal, BYD made a lot of official publicity. In addition, Li Wei, head of Public Relations Department of BYD group, also attended the signing ceremony and served as the platform for the event.
On July 16, for the "arsenal project", the reporter of Chengdu Business Daily called BYD purchasing department, which pushed the reporter to the brand department, but the brand department did not respond. On July 17th, when the reporter called again, BYD purchasing department, brand department and PR did not answer.
Advertising agency: BYD can't be unknowingly disappointed by 'active communication'
Shanghai Jingzhi's' 100000 + 'article is a' hot spot ', which makes BYD's' advertising gate' event change from 'industry concern' to 'national concern'.
In response to BYD's announcement on the 12th, Shanghai Jingzhi 'intimately' marked out 'key points'.
"Key point 1: our BYD brand is the strongest in China and invincible in the world. Someone sent me 1.1 billion yuan for activities and brand promotion! Key point 2: 1.1 billion yuan for free, but I don't know!"
Shanghai Jingzhi is obviously dissatisfied with BYD's statement. Shanghai Jingzhi lists' evidence ': photos of the test drive of BYD held in different regions from 2017 to 2018, contact information of dealers in different regions, photos of strategic agreements signed between Li Wei, head of brand PR Department of BYD and Arsenal, etc.
It is said that many cooperation projects are directly participated by BYD officials, but they are not recognized by BYD. 'BYD is fighting his own face', Shanghai Jingzhi thinks.
Some market people analyzed to the reporter of Chengdu Business Daily: 'the most illogical thing about this is these two points. First, if Li Juan is fake, the headquarters can't find out. Second, if it's fake, it's impossible for someone to go to the platform for activities and booths. '
On July 16, Shanghai Jingzhi Advertising Co., Ltd., suken, Weiri and Yuhong held a press conference to explain the dispute between BYD and advertisers. On the same day, Shanghai Jingzhi posted five more articles in the name of Jingzhi, Shanghai quick Advertising Co., Ltd., Shanghai frost Yang culture communication and Tangjiang advertising on the wechat platform, putting out a number of 'real hammers' to' real name dis' BYD, believing that BYD could not be unaware.
Suken said that as a supplier of Biyadi's East China and North China shopping malls static exhibition, it has carried out more than 30 static exhibitions; it has carried out outdoor advertising in Tangshan high-speed railway station, airport and other places, filmed plane advertising of Biyadi new energy vehicle, tvc advertising video of Biyadi new energy vehicle and so on, with a contract amount of nearly 30 million yuan, large and small.
In addition, at the beginning of June this year, suken project manager, Li Juan and Yuhong Wang Xiaoting went to Shenzhen together and stepped into the procurement department of BYD's Shenzhen headquarters. The relevant principals signed and confirmed some projects in the first half of 2018.
Shanghai Shuangyang also listed that on June 1, 2018, BYD's' Chen Gong 'communicated with Li Juan on the' 2018 booth leasing and operation project of BYD Hangzhou east station '. The suffix of "Chen Gong" is the official mailbox recognized by BYD.
The confirmation email was sent to Li Juan by Chen Gong and copied to li.jianxun. Prior to that, Wang Xiaoting told reporters that when she went to Shenzhen to communicate with BYD again on July 9, she met with Li Jianxun, the buyer of BYD. The other side said that Li Juan 'engraved the seal' and denied the project Li Juan contacted.
Are these two 'lijianxiun' the same person? If they are the same person, BYD's purchase of Li Jianxun will be on June 1 at the latest, so he has already understood the Hangzhou booth project contracted by Shanghai frost sun.
For the "active communication" claimed by BYD on the 16th, the relevant "Party B" company's Tangjiang advertisement was "disappointed" and "confused". Tangjiang advertisement said that BYD's attitude towards it was still "we are the victims" and "the real liar is Li Juan". "Maybe BYD's attitude change & lsquo; is willing to communicate & rsquo;, which is the beginning of lifting the fog!" Tang said.
Li Juan: how to make profits? Why didn't she run away?
Who is Li Juan? He is the center of the whirlpool in this billion level advertising scam.
'I think Li Juan's working ability is still good, unlike a liar, but it's impossible to play such a big game for such a big thing. "Talking about the 'perceptual knowledge' of Li Juan, Wang Xiaoting described it to the reporter of Chengdu Business Daily.
In the previous reports, many media and netizens named Li Juan "double faced baby". In front of BYD, she is' Yuhong wangxiaoting '. In front of Yuhong and other Party B companies, she is the general manager of marketing department of Shanghai BYD Electric Vehicle Co., Ltd. BYD and Shanghai Yuhong both denied their identities. 'Li Juan is not from our company. 'both parties.
It is said that the access cards of Li Juan in BYD's Shenzhen headquarters are all registered by Wang Xiaoting's identity information. Wang Xiaoting responded and said that she was only informed by relevant BYD personnel when she went to Shenzhen headquarters for the second time on July 9.
On July 15, the self media 'routing agency' said that it had obtained a "Shanghai BYD situation description" (hereinafter referred to as the "description") written by Li Juan from an anonymous person. But at present, the authenticity of the note has not been proved. In this note, Chen Zhenyu claimed to be the invisible shareholder of BYD group and reported to Li Ke, vice president of the group. Li Ke, the wife of Wang Chuanfu, chairman and President of Yadi.
On July 16, Li Ke responded by saying that he was "framed by a liar" and hoped that the police would arrest Li Juan, Chen Zhenyu and some advertising companies with greasy back.
There are still many mysteries to be solved in the arrested Li Juan. If Li Juan is a "double faced coquette" swindler, how can she profit from it? Why didn't she run away before BYD officially issued a statement?
On July 16, according to the on-site media reports, Shanghai Jingzhi and other suppliers said at the media conference that several suppliers had not given Li Juan a cent rebate, and the contracts were all obtained through bidding and bidding, and Li Juan's alleged fraud did not exist. According to the person in charge of Jingzhi advertising, Li Juan turned herself in instead of calling the police and taking compulsory measures.
After the continuous fermentation of the incident, more and more "real hammers" were given by the "victims" and the huge sum of money was lost, but Chen Zhenyu, the key figure, had no news. For a while, various "conspiracies" have been speculated about, and the relationship between BYD, Yuhong culture, Shanghai Jingzhi and other parties has become more and more foggy.