Sihai network

African children's brand advertising creative African children's blessing video truth

in recent days, the circle of friends has been swiped by various African children 'brand raising' marketing pictures or short videos. A blackboard, more than ten African children, shouted out Chinese to the camera, but with great effort. At the end of the blackboard, they also gave a sentence of "Yeah" with a brush. It's not a very novel marketing way like this. Whose brain hole is it? But it's hard for African children to learn Chinese constantly!

Even if you can't hear them clearly, you can feel the impact of those smiling faces with 'big white teeth' across the lens. In the recent week, the video of African children raising their cards and shouting exploded many people's circle of friends. Just as we all lament that the current PS technology is so lifelike, we are surprised to find that the Internet company that loves to use PS posters and exaggerated post-processing for marketing is actually a real person shooting.

In fact, this is the idea that some Chinese in Africa come up with. The shopkeeper opened a small shop on Taobao, inviting a group of African children to show their cards and shout their blessings. The cost varies from 30 yuan to 150 yuan. 30 yuan is for African children to take two pictures with the white paper with the blessing words written on it. 50 yuan is to replace the white paper with two blackboards. 150 yuan is the most expensive one, which is a small video about 10 seconds.

The owner said that in addition to the cost of shooting, the rest of the income will be used for children, which can be counted as a public welfare project. Children are in Zambia, where a blackboard sells for more than 100. Now there are many orders, and the consumption of chalk is also large. They drive to take pictures every day. They buy food for the children and pay for it. Sometimes when there is less, the mothers of the children will come to them one by one. The owner also stressed that the video is to teach a sentence, learn a sentence, write on the blackboard, what the children say. 'children are not commodities. They don't provide choices. '

But the power of the Internet in China cannot be underestimated. Recently, Internet companies such as 360 mobile phone guard, Sogou, Momo, and Gaode took turns to fight. Words with Chinese Internet characteristics such as king glory, Mobi and ofo were shouted out from the mouths of African children, which was quite gratifying. After a large number of spontaneous dissemination, the number of orders of small shopkeepers has recently doubled. Although the business is good and the children are paid more, there are too many lists to stand up to.

More busy than him are African children. In some newly added videos, some of them seem to have no spirit. They play soy sauce all the way. Even so, orders snowed in. But the owner said, 'don't accept the urgent order, always shouting that the children are tired, hope to understand. '