Sihai network

Why did the tiktok issue a letter of apology today? What's the reason for the disapproval of the her

Sihai network: on June 6th, a netizen posted micro-blog's tiktok: "Qiu Shaoyun, a joke that was burned", was popularized in the search engine advertisement of jitter. Today's headlines issued a statement of apology to the public and the bereaved families for the disrespectful content in search engine advertising.

Today's headline said that the promotion team commissioned an advertising company to launch keyword competitive advertising. Today's headline did not strictly review the keyword package provided by a third party, resulting in failure to filter relevant content. I would like to express deep apology and Reflection on the negative social impact caused by this.

At present, the relevant launch has been suspended. Today's headline said that it would reflect deeply and rectify seriously, and suspend the general manager of the promotion team and the project leader.

Attached is a full apology for today's headline:

1. We sincerely apologize to the public and the bereaved family for the disrespectful content in search engine advertising. This is a very serious mistake. We apologize and reflect deeply on the negative social impact caused by it.

2. The advertisement is a serious mistake that the promotion team of the company entrusts an advertising company in Beijing to launch a keyword competitive advertisement on a search platform. We didn't carefully review the keyword package provided by the third party, which resulted in serious omissions and failed to filter the relevant content. The mistake is entirely our own.

3. At present, all relevant launches have been suspended. We will reflect deeply, carefully sort out similar loopholes in the promotion process, seriously rectify them, and suspend the general manager and project leader of the promotion team.

4. We are full of respect and gratitude for the contributions made by heroes to the Republic. Any ridicule and blasphemy is intolerable, and seriously violates the values we advocate. We will launch a heroic education and gratitude education throughout the company to prevent such incidents from happening again from the bottom of our hearts.