4hw.com.cn: we all know that we need to go to the 4S shop to buy a car, but after so many years of calling the 4S shop, how does the name come from? What does 4S mean? Let's get to know
4S shop is called automobile sales servicshop 4S. It is a kind of automobile sales enterprise that integrates the sales, spare parts, after-sales service and survey.
The first s (sale) represents automobile sales. This part is the main function of the 4S shop. It provides a place for consumers to see the car for test run and buy a car. This is also the most basic function of the 4S shop as a 'store'.
The second s (sparepart) represents spare parts. As we all know, the most important business of 4S shop is spare parts business besides vehicle sales. In the current market, the price ratio of vehicle parts is very outrageous, and the price of whole vehicle parts even exceeds four or five times the price of vehicle. In this case, the business of 4S shop selling spare parts can be said to be very important.
The third s (service) after-sales service is necessary for all sales industries. After the sale of complete vehicles and spare parts, there will be relevant warranty and after-sales service, which is also the most purpose for everyone to go to the 4S shop besides buying a car
Finally, survey, as the sales terminal of automobile enterprises, has the closest relationship with the actual consumers, and can often get more market trends. Automobile enterprises can also better adjust their strategies through analysis, launch products more in line with consumers' expectations, and optimize the dissatisfied parts of consumers.
4S shop was gradually introduced into China from Europe after 1998. Because of its close production and marketing relationship with various manufacturers, it has the advantages of beautiful shopping environment and strong brand awareness. Automobile 4S shop is a kind of tangible market with outstanding personality. It has a consistent channel and a unified cultural concept. The advantages of 4S shop in improving automobile brand and enterprise image of automobile production are obvious. It has a unified appearance image, a unified logo, a unified management standard, and only operates a single brand.