northeast old industrial zone, as the earliest economic zone in China, once supported a large number of people by natural resources, but now live broadcasting has become a means of seeking money for the new generation of young people in Northeast China! Different from the previous generation, most of them work in nearby farms, pastures and dairy factories, the young people who don't want to continue to engage in agriculture, forestry, animal husbandry, bycatch and fishery began to change the way of life of the old generation in the form of live broadcast, so why are the majority of northeast people in the live broadcast room? Let's follow the editor to find out why!
My hometown is Xingkai, a small town located on the border between China and Russia in Heilongjiang Province. It is located in the northeast of Mishan City, Jixi. The border river between China and Russia, Wusuli River, runs near the town. Thousands of miles of ice, thousands of miles of snow, for our residents, is the normal winter.
After intensive renovation of residential buildings and roads around 2000, the town has not changed its appearance for more than ten years. The biggest change is to sell cold noodles instead of spicy noodles, and so on.
Unlike the previous generation, most of them work in the nearby farms, pastures and dairy factories, this generation of young people who do not want to continue to engage in agriculture, forestry, animal husbandry, sideline fishing, seldom come back here to endure the winter ice and snow in Heilongjiang since they go out to school and work. (this article is exclusively compiled by WYH, editor of sihai.com. If you need to reprint it, please indicate the source and source. Related article link: http://www.4hw.com.cn/life/zone.html)
My mother, who welcomed me home, jokingly called this "old town".
300, 000 anchors and 3, 000 residents a month
I have known from my memory that most people in the town depend on the four 'big units' of land, pasture, dairy and mosaic brick factory. With the collapse of the mosaic brick factory in the late 1990s, the town's employment opportunities have become more intense. At that time, the four aunts and their neighbors' uncles chose to leave the town and go to other provinces to find jobs.
In the past 20 years, there have been no new employment opportunities here. (this article is exclusively compiled by WYH, editor of sihai.com. If you need to reprint it, please indicate the source and source. Related article link: http://www.4hw.com.cn/life/zone.html)
Hometown town is a miniature, the whole Northeast China seems to be facing the employment crisis. The development of the Internet field is close to blank, and emerging formats such as mobile Internet and e-commerce seriously lag behind the whole country. Data shows that in 2015, the GDP growth rate of the three eastern provinces was at the bottom of the country, Liaoning, Heilongjiang and Jilin provinces were the last three, the third and the fourth, respectively. In the first quarter of 2016, the GDP of Liaoning Province showed negative growth and continued to be at the bottom.
The northeast economy has been in cold weather all the way. The three eastern provinces, which once accounted for 70-80% of the country's GDP, seem to be forgotten by the Internet age before they react.
But this land abandoned by investors and young people, with the emergence of live phenomenon events such as "one person, I'm drunk" and so on, finally caught up with the Dongfeng of mobile live industry, or even occupation.
It is difficult to count the Northeast anchors active in the major live broadcast platforms, but there is no denying that they are becoming the backbone of the anchor market. Almost half of the top 20 anchors of each platform are northeast. (this article is exclusively compiled by WYH, editor of sihai.com. If you need to reprint it, please indicate the source and source. Related article link: http://www.4hw.com.cn/life/zone.html)
Northeast nationality young people, whose circle of friends do not have a few friends engaged in the live broadcast industry?
I have known xiao'an for 15 years. I first met her in primary school. Junior high school was divided into one class. Four girls met each other very well. Their tempers and temperament complemented each other, and they became sworn friends.
In the summer vacation of 2007, "happy man" was popular in China. We went out at 4:30 every morning to do "morning exercise" and prepared to participate in "super girl" debut in the form of women's League. Of course, this dream was finally strangled, first, because I was out of tune, second, teacher education should focus on learning.
In 2015, when xiao'an was a anchorman, three other girls were still interning in the work unit, thinking that she fulfilled our four star dreams alone.
Compared with the complicated and heavy economic background in Northeast China, xiao'an's reason for choosing to be a host is simple and bright -- why not have fans, earn money and sing favorite songs?
From Crazy live, to Qixiu live and now to Momo live, xiao'an has changed three live platforms. At present, there are 80000 fans in Xiaoan's Momo live studio, and about 1000 fans are online every day.
'the biggest monthly income earned is 300000 yuan, and when it's less, it's about 20000 yuan. 'said xiao'an.
In the eyes of those who just entered the society, this is an income beyond our reach. As a result, xiao'an has become one of the fastest students in our class. In the past two years, the town with a permanent population of less than 20000 and a resident wage of only 3000 yuan has seen more and more young people engaged in the broadcasting industry, which seems to be a new employment opportunity. (this article is exclusively compiled by WYH, editor of sihai.com. If you need to reprint it, please indicate the source and source. Related article link: http://www.4hw.com.cn/life/zone.html)
The great sable of Northeast China and the white eyes of outsiders
In the middle of January this year, xiao'an came home from Harbin to celebrate the new year, wearing the mink she bought, driving the car she just bought and the big red bag for her parents.
For this day, she gave up all her holidays.
As a professional anchor, xiao'an has set a six hour live broadcast time for herself. 9:00-12:00 a.m. and 17:00-20:00 p.m. plus the time for making up and debugging musical instruments, I haven't eaten on time in the past two years.
During holidays such as the Spring Festival, the traffic in the live broadcast platform will increase. Xiao'an will not miss such an opportunity, nor will her brokerage company allow it. Since the summer of 2015, xiao'an has not given herself a holiday. 'you can't rest if you want to do well. 'said xiao'an.
This is the third year that xiao'an has signed a contract with her brokerage company. The company helps her to promote the live room and provide a certain base salary and welfare guarantee, provided that 20% of her income is taken out every month. Relying on this sense of belonging, xiao'an has never thought of doing it alone.
In addition to high-pressure working hours, young anchors have to take on the "white eye" from society.
I lived in Shenyang for dinner. Last June, I began to broadcast my life on Yingke. Sometimes I sang, sometimes I talked about my family, and I also did live tourism. Rice is not a professional anchor. If you have a job in property management, you may play it once or twice a week in your spare time to earn some extra money.
'actually, my friends around me went to Amway two years ago to be the anchor. At that time, I went to the live room to watch it. Many of them acted as social catharsis places. They talked to each other too casually. At that time, being the anchor gave a bad impression. 'Rice says.
Xiao'an was also prejudiced by her career. She didn't dare to tell her parents her real career until the end of last year. Now, when xiao'an's parents think about her daughter, they occasionally visit her in her daughter's live studio.
The live environment is improving gradually, but there are still loopholes.
Recently, xiao'an found that someone pretended to chat with fans in private and took the opportunity to cheat. Some fans were cheated of more than 5000 yuan at most.
'the swindler takes aim at these fans who often give me rewards, uses my avatar and tone to chat with them, and then borrows money, or takes out a wechat number that pretends to be me and lets them pay for it. 'said xiao'an.
After the incident, xiao'an didn't make these cheaters feel better.
"Every time when I go live online, I repeat my wechat repeatedly and will not add fans, warning everyone not to be cheated. I also collected some evidence to catch the swindler. '
In xiao'an's opinion, these crooked ways have affected the reputation of the anchor group. Xiao'an wants to make money with his true ability. (this article is exclusively compiled by WYH, editor of sihai.com. If you need to reprint it, please indicate the source and source. Related article link: http://www.4hw.com.cn/life/zone.html)
Why do northeast people love to be a host?
Money is one of the most important reasons why young people in Northeast China are keen on live broadcasting.
Xiao'an gets the most rewards when she comes to crazy live to "rob Zhou Xing", which makes her taste the sweetness of doing live broadcast.
The so-called Zhouxing selection is based on the reward gifts received by the host. 'during that time, some of my fans gave me more than 100000 yuan a day as a reward for being Zhou Xing. 'said xiao'an.
I also have a deep memory of the highest reward I got. In the live broadcast room, there are sometimes a lot of words that are not in the flow, and the meal is generally ignored, but once an audience's message was too obscene to listen to, and the straightforward and spicy meal could not bear this tone, and the other party began to scold, and it was always in the upper position. 'when I was scolding someone gave me a reward of 513 yuan. '
In contrast, the per capita disposable income of residents in the three northeastern provinces is too low. Only Liaoning Province is higher than the national average, Heilongjiang Province and Jilin Province are lower than the national average.
The dairy factory in the hometown is one of the local economic pillars. As soon as there are business changes and personnel adjustments, many people in the town will be involved in their survival problems. Their average wage is less than 3000 yuan, but it is enough to support their families. It can be imagined that the income of an ordinary anchor may be difficult to survive in the first and second tier cities, but it can lead a good life in the third and fourth tier cities. (this article is exclusively compiled by WYH, editor of sihai.com. If you need to reprint it, please indicate the source and source. Related article link: http://www.4hw.com.cn/life/zone.html)
Secondly, it is determined by the diverse and frank character of the northeast people.
'most of the girls in Northeast China are cheerful, talkative, expressive, and well dressed. The most important thing is that they have a good mentality. These factors are mixed together to help us quickly get popular in the live broadcast circle. 'Rice says.
Judging from the Northeast skits that will be swiped every Spring Festival, people in Northeast China are very good at opening the box. They are good at shaking the burden, telling stories, playing smart, attracting fans with talk show mode, and even creating chat live rooms.
But in essence, they do not control the market's voice and rules of the game.
The lack of talent, capital, innovation and entrepreneurship mechanism still restricts the development of mobile Internet industry in Northeast China.
Xiao'an sometimes thinks about her future.
In 2016, under the influence of capital, the live broadcast industry developed strongly, boasting a market share of 100 billion yuan, and even pushing the video new media industry into the outbreak stage. On the other hand, due to the increasing competitive pressure, stricter policies, serious losses and financing difficulties, the "hundred regiments war" may face "life and death" at any time after.
Compared with the crazy industry, the question for xiao'an is how long the anchor can go.