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Does Samsung's new advertising satirize Apple's controversial comparison between the old and the new

Does Samsung's new advertising satirize Apple's controversial comparison between the old and the new

Four seas network: Samsung and apple are old rivals in the field of smart phones. The relationship between the two companies can only be summed up in the words "come on, hurt each other". Recently, Samsung has continued its consistent style in the newly released S9 advertising film. Its strength mocks the iPhone's Caton and ugly Liu Haiping, which is too gunpowder

The 'moving on' ad describes a day when a female iPhone 6 user struggles: the iPhone 6 runs very slowly because of the aging battery, it takes half a day to open an app, and it doesn't support water-proof features. In the end, she couldn't bear to get help from Apple's retail store. She asked the clerk if she could repair the phone tonight. The clerk said that she could turn off the performance management function, but it could not guarantee the phone's endurance. In addition, he suggested that the female user replace the latest iPhone.

The heroine walked out of the apple retail store and saw the father and son with a 'banged' hairstyle.

At the end of the advertisement, seeing other people's S9 experience along the way was excellent, the lady also chose to buy a Samsung S9 +, and the whole world was refreshed immediately.

In a short one minute commercial, there are many images of Samsung super easy to use and iPhone 6 Super card. Even the iPhone and Apple Store appear more frequently than Samsung Galaxy S9. Samsung has no choice but to discredit its rivals.

However, some foreign media have questioned the advertisement, saying that Samsung may have made a terrible mistake, which will lead to the failure of efforts to shoot the advertisement: Samsung laughs at Apple's three-and-a-half-year-old device, which seems unfair.

In addition, there are foreign media pointed out that the need to compare with Apple's devices many years ago makes people question the performance of Samsung S9.

The iPhone6 is expected to end software support this fall. However, Samsung added a disclaimer at the beginning of the video, saying Apple has several new models on sale. Although Samsung mobile phones are hard to sell in China at present, apple and Samsung are still a pair of old enemies in the international market. All kinds of open and closed battles emerge one after another, but the advertising method of Samsung S9 is really inappropriate. What do you think?