For those who like stewed food, the term "Zhou Heiya" must not be unfamiliar. Do you know who is the man behind Zhou Heiya? Who is the founder of Zhou Heiya? Follow Xiaobian to learn the business story behind the next week's black duck!
In 2016, weekly black duck's revenue was 2.816 billion yuan, a year-on-year increase of 15.8%; net profit was 716 million yuan, a year-on-year increase of 29.5%; there were 778 self operated stores in China.
Although it is not as large as Juewei duck neck, Zhou black duck is the most profitable leisure brine product enterprise in China based on the after tax net profit.
After more than 10 years of development, Zhou black duck, Juewei duck neck and Huang Shanghuang stand at the same time, forming a competition situation of "bat" in the world of brine.
No one thought that the founder Zhou Fuyu had only played mahjong and set up a stall. How could he become a leading enterprise?
Zhouhei duck, a kind of leisure delicacy, is popular all over the country with its unique taste of "sweet and spicy in the mouth, long after eating". (this article is exclusively compiled by WYH, editor of sihai.com. If you need to reprint it, please indicate the source and source. Related article link: http://www.4hw.com.cn/life/zone.html)
More than 20 years ago, the founder Zhou Fuyu never imagined that he would become the owner of the national chain brand from the business of small workshops on the street and rush all the way to Hong Kong for listing!
At the age of 19, Zhou Fuyu, who had worked in agriculture for many years but had little success, decided to go to Wuhan to join the elder sister who set up the sauce duck stall!
At first, he got up at 3 a.m. every day to help his sister marinate ducks. At 6 a.m., he went out to set up a stall on time. In the afternoon, he went to buy ducks, slaughter ducks and marinate them. When he was hungry, he went to the small shop at the street corner to buy two dry breads for 50 cents.
Even though it's hard and tiring, the business is not so good. There are few soy sauce ducks sold every day.
Careful Zhou fufu found that they were all selling pickled duck, but the business of a Wenzhou boss was very good. It turns out that the boss is delivering goods to several hotels, so the quantity is very large. (this article is exclusively compiled by WYH, editor of sihai.com. If you need to reprint it, please indicate the source and source. Related article link: http://www.4hw.com.cn/life/zone.html)
Zhou Fuyu is eager to learn to wholesale. But when he discussed with his sister, he was immediately opposed, because she felt that your sauce duck could not be compared with others if you wanted hotel resources and good products.
Stubborn Zhou fufu didn't listen to these things. He decided to do it alone. He set up a stove beside the big sister's pickle processing workshop and cooked the duck in the open air.
In order to get the approval of the hotel owner, Zhou Fuyu played a little smart. He took the sauce duck of Wenzhou owner as a sample to the hotel owner, and supplied it to the hotel at a low price.
If people don't know, they don't do it unless they do. Soon, there was no stopping. Zhou Fuyu's fraud was found by the hotel owner, who not only cut off the cooperation with him, but also refused to pay the previous account.
The house leaks, but it rains at night. Because the thief has stolen all his valuable things, Zhou Fuyu really has nothing. Related article link: http://www.4hw.com.cn/life/zone.html)
"Strange taste duck" formula came out, and hotel cooperation failed again
Zhou fufu, who had no way to go, was completely cornered. His family urged him to go back to his hometown and find something else to do.
However, Zhou fufu, who was born stubborn and unyielding, was not beaten. He decided to start all over again. Anyway, he had nothing to lose. Why don't he give up.
After learning the lesson of the last time, he thought that only making delicious sauce duck was the basis of everything, and he could successfully enter the hotel.
For this reason, he often wandered around the spice market, asked the spice boss about the flavor and efficacy of the fragrance, studied various ancient books of spices, tasted the taste of other sauced duck in the market, and bought ducks to do experiments repeatedly.
However, three months later, the exclusive formula has not been developed. By chance, Zhou Fuyu got inspiration from his father's marinated dishes. The taste of "strange duck" came out of the world: when the marinated duck came out of the pot, it was crystal chocolate color, exposed and oxidized in the air, then it became black, and the duck meat was spicy with sweet, unique.
Not long later, Zhou Fuyu met several small hotel owners. However, ginger is still hot. Because of credit, procrastination, default and other reasons, his funds soon could not be turned over. The worst of all, he was beaten up when he came to ask for money.
However, he had to give up the cooperation with the hotel and choose a more secure stall retail. However, the stall business is so cold that it even loses money.
At that time, Zhou Fuyu, who almost went back to his hometown, said: 'I didn't earn a cent. I was really discouraged and had the idea of backing out. The rent for two months has been paid. I can only hold on for another two months. (this article is exclusively compiled by WYH, editor of sihai.com. If you need to reprint it, please indicate the source and source. Related article link: http://www.4hw.com.cn/life/zone.html)
Win the first pot of gold by beating competitors in price war
In order to make the small business prosperous, Zhou Fuyu specially invited people to try it for free, so as to improve the taste of 'strange duck' and increase the sales volume.
At the same time, competitors are coming. One of the stores, Ruyi duck, offered a 10 yuan jump price for each one, killing Zhou Fuyu by 22 yuan.
In order to find out the situation, he went to the vegetable market and found that they were buying ducks that others had left behind. Such a source of goods would be much cheaper and the cost would be reduced.
Zhou Fuyu, who understood the reason, did the same. With the early start of stalls every day, business gradually improved.
Because he has always insisted on the price advantage of 10 yuan, his rival "Ruyi duck" can't support any longer, so he has to close the door. Zhou Fuyu has completely squeezed out the most powerful competitors.
In this way, he earned the first bucket of gold in his life -- 300000 yuan. Then he began to expand. (this article is exclusively compiled by WYH, editor of sihai.com. If you need to reprint it, please indicate the source and source. Related article link: http://www.4hw.com.cn/life/zone.html)
I wanted to turn the dilemma around, but I lost 500000 yuan
In 1999, because the price of raw ducks generally increased, in order to reduce the cost, Zhou Fuyu even hoarded a large number of young ducks. The bad taste caused customers' complaints!
In addition, Zhou Fuyu, who is addicted to short-term success, is infatuated with playing mahjong and neglecting business management. Small business began to decline.
Waking up, he quickly remedied. In addition to the sauce duck, he began to manage duck wings, duck neck, duck paw, chicken wing tip, etc. Although the business was improving, it was not as good as before.
In 2003, Zhou Fuyu decided to enter the Beijing market in order to turn the business around. However, when he came to Beijing with a duck worth 300000 yuan, SARS came.
At that time, the government was very strict in the management of poultry food stores, and it was impossible for the business license to be approved. Zhou Fu hasn't opened for a month.
He couldn't wait. He ventured to open the "Zhou Heiya" sauce duck shop. However, seven days later, the shop was seized and the equipment of RMB 120000 was confiscated!
What hit him even more was that there was something wrong with the freezing and all the ducks went bad. In this way, half a million of Zhou Fu's wealth has gone to the dogs!
300000 price: refuse to join in, only do self support
Although it's not good for Zhou Fu to march into Beijing, he is still ready to make a big move.
Seeing that peers have opened franchise stores, and relatives want to join in one after another, Zhou Fuyu expanded rapidly. Within two months, he opened 11 franchise stores at one go and quickly earned more than 200000 yuan.
However, the problem came quickly, because it was not convenient for standardized management and quality control to join in, and fake goods spread all over the country, which led to the sick and hospitalized customers.
Zhou Fuyu, who suffered from blind store opening, decided to take back the franchised store at the cost of 300000 yuan after severely punishing the problematic store. From then on, he only made direct business and put an end to franchising.
"The biggest risk of our industry is the food safety crisis. It's hard to control the quality when we join in." this is the lesson that Zhou Fuyu spent 300000 yuan to buy back.