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IPhone price cut how much has iPhone price cut

IPhone price cut how much has iPhone price cut

4hw.com.cn: every move of Apple company can cause a lot of discussions in the science and technology circle. Apple, which has always been the Iron Rooster, has plucked its hair recently. Many series of products and accessories such as iPhone and iPad have all been reduced in price. Many friends want to know how much the price of iPhone has been reduced? Let's have a look.

On May 2, according to Apple's official website, apple yesterday adjusted the prices of all products in the store in China. The reduction range is 0.85% - 0.9%, including iPhone, iPad, MAC and several official accessories.

In terms of specific products, the iPhone x, which has been on sale for more than half a year, has a retail price including tax of 8388 yuan for the previous 64GB version and 9688 yuan for the 256gb version; the current price of the adjusted 64GB version of the iPhone x is 8316 yuan and 9605 yuan for the 256gb version. The original price of the iPhone 8 and the iPhone 8 plus was 5888 yuan and 6688 yuan, but now they are down to 5837 yuan and 6630 yuan respectively. IMac Pro has the largest price reduction, with the original price of 39488 yuan, now 39150 yuan, down 338 yuan.

The main reason for this change is the adjustment of China's VAT tax policy. On April 4 this year, the Ministry of Finance and the State Administration of Taxation issued the notice on adjusting the VAT rate. According to the notice, the tax rates of 17% and 11% were originally applicable to taxpayers' taxable sales or imported goods, and now they are adjusted to 16% and 10%. The notice shall be implemented from May 1, 2018. That is to say, Apple products that were originally subject to value-added tax of 17% have been reduced by 1% from now on, which is reflected in the reduction of sales price.

For Apple itself, the price reduction may mean that sales in China continue to increase. Since the fourth quarter of fiscal 2017, Apple's revenue growth in Greater China has changed from negative to positive, and has maintained a growth rate of 10% in the following two quarters. According to the latest financial report, in the second quarter of 2018, Greater China's total revenue is 13.024 billion US dollars, ranking the third in total. The growth rate reached 21%, ranking second only to Japan.

'this is Apple's best growth rate in the region in two and a half years. "Apple CEO Cook said that Apple has done a lot in China, including encouraging 1.5 million app developers to develop applications in the apple mall of IOS system. 'we have become an important part of this market from manufacturing to development in China. '

In addition, in China, Apple has always faced strong competitors. According to a report released by canalys, a market research company, in the first quarter of 2018, China's smartphone sales fell 21% year-on-year, falling below 100 million to 91 million. Huawei, oppo, vivo and Xiaomi together account for 73% of China's market share.

Industry insiders pointed out that Apple's price reduction is different from the previous iterative price reduction, which is directly caused by policy regulation. It is very difficult to stimulate the market directly with only 1% price reduction. But Apple's attention to the Chinese market can be seen from the fact that it is cutting prices more timely and quickly than Samsung and other mobile phone brands.