Sihaiwang: Recently, the word "new retail" has become common. New retail is a new retail mode that enterprises rely on the Internet, through the use of big data, artificial intelligence and other advanced technical means, to upgrade and transform the production, circulation and sales process of goods, and then reshape the business structure and ecosystem, and deeply integrate online service, offline experience and modern material flow.
The combination of online and offline and logistics will generate new retail. At the Alibaba cloud habitat conference in October 2016, Alibaba Ma Yun put forward new retail for the first time in his speech. "In the next ten or twenty years, there will be no e-commerce, only new retail. '
Definition of new retail
Relying on the Internet, the enterprise upgrades the production, circulation and sales process of commodities by using advanced technologies such as big data and artificial intelligence, thus reshaping the business structure and ecosystem, and deeply integrating online service, offline experience and modern logistics. In the future, e-commerce platform will disappear soon. Only when online and offline and logistics are combined can new retail be generated. Online refers to the cloud platform, offline refers to the sales stores or producers, new logistics eliminate inventory, reduce the amount of stock. The disappearance of e-commerce platform means that the existing e-commerce platforms are scattered, and everyone has their own e-commerce platform, and no longer settle in tmall, JD and Amazon large e-commerce platforms.