4hw.com.cn: it's very important for a baby to get a good title when opening a Taobao store. When making up a small shop, they search according to the keywords. If there are relevant words in the baby, they can be searched, and some strange baby titles won't be searched. How to combine the titles of Taobao is a question asked by the University. Let's learn how to combine the titles.
First of all, we need to know that any baby title should conform to the rules of Taobao. If it violates the rules, it will backfire. So we need to study the Taobao rules first.
1. For example, what is keyword stacking?
That is, multiple key words related to the product are listed directly, including multiple repetition words, and the title sentence is not smooth, for example: inflatable bed single inflatable bed single honeycomb inflatable bed single bed width 99cm single column inflatable bed package.
2. What are brand words and sensitive words?
Brand words include brands in key words, such as: bosden down jacket, sensitive words are keywords prohibited or not explicitly allowed to be released by Taobao, such as: Taobao franchise, export original list, LV authentic products, gucci authorization, etc.
3. What symbols are commonly used to separate the title combination?
In theory, we use spaces or / symbols. Generally, we are used to using spaces. But sometimes, in order to make the title look more readable, we use /, such as apple 4 / 4S, which is more readable than apple 4 or 4S.
4. What are the three principles of word segmentation in Taobao title?
Three principles are the principle of close priority, the principle of irrelevant before and after, and the principle of partial positive combination. The importance of these three principles is: the principle of partial positive in the principle of irrelevant before and after close priority, that is to say, the most important principle we should consider when combining titles is the principle of close priority.
5. What is the principle of close priority?
Close priority: for example, if the two titles (other factors are the same), if the buyer searches' long sweater chain '. The priority is to display the following title: 'high quality authentic Korean sweater chain Korean Long Necklace female gourd rose key', 'high quality authentic Korean opal necklace Korean long sweater chain female gourd rose key'.
6. What is the principle of irrelevance?
If a word is separated by one or several spaces, the order of the separated small words can be anything. For example, '2013 new men's down jacket' and '2013 new men's down jacket' or '2013 new men's down jacket' have the same search effect.
7. What is the principle of partial positive combination?
Combination principle: Rhetoric words are in front of the title and nouns are behind, such as 2013 new women's high-heeled shoes.
8. Combine a title according to the three principles and explain it?
There is no standard answer. Please write your own thoughts clearly.
9. How do you understand class I, class II and class III words?
The first, second and third categories of words we are talking about are relative. Just like we are looking for gold keywords, there are no absolute gold keywords, just relative. The so-called first category of words is words with certain search but low competition number that can easily bring us traffic. When the baby weight is low (such as the new model we just started), we can't The words we choose only when we compete with other competitors, or the flow of stores is too small to go up, so we consider to choose the two kinds of words with a small number of competitive babies (for example, the keywords in men's leather clothes, Pew men's coat, 1689 babies in the same day's competition number of 200), that is, the precise long tail words we call, which are relatively similar to the first kind The overall trend of word accuracy, transformation and search flow is also larger than that of first-class words, but the competition degree is also relatively large. Such words are also our main words in the later stage, three types of words. The competition strength of such words is super large, and the number of baby competition is also large. Although the data is very considerable, there is relatively no second-class conversion rate accuracy, (for example, Dress-3 words, chiffon dress long sleeve-2 words We usually don't consider such words when we combine titles, because when we do titles, there are three categories of words in the first category and the second category.
10. What is the proportion of the first class words and the second class words in a title? How do you understand it?
In general, the first category of baby weight words should account for 80% of the title, and the second category of words should account for 20% of the title. Because low weight baby can't rank three categories of words basically. When the weight is high, replace one category of words, and bring more traffic to baby.