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How to write the title of Taobao

Taobao store names, including commodity titles, are very skillful. If the shop names are good, the collection rate, click rate and transaction rate will be high. If the commodity names are good, the browsing click and transaction will also be increased. How to grab keywords and write titles? Let's talk about it today.

Taobao store name is composed of key words. How are the key words combined? Why do some people directly drop a lot of key words after optimizing the title, while some people's flow of optimizing the title soars? These are very skilled, today's open Taobao small editor mainly to share with you is Taobao Title Optimization - keyword combination and keyword segmentation. In Title Optimization, keyword combination is the first thing we need to do.

Keywords combination

Taobao's titles fall into two categories:

One is for consumers (to see the title to know the product attributes); the other is for search engines (consumers can click the details page after reading the title). But both need Taobao's search engine.

As mentioned above, Taobao can grab the words with high weight in the title, so we must make our words up, so that Taobao's search engine thinks our words are words with high weight.

1. Space principle

Explain the principle to you: Taobao Search engine thinks that the space is a mandatory separator, Taobao forces the words before and after the space to be separated. For example: spring clothes, when written together, Taobao will think you are one word. When it is written as spring clothes, Taobao will think you are two words. Adding space is to force segmentation, which is conducive to the weight of keyword search, so it is necessary.

Note: in the title, it is better to use 2 spaces, because 2 spaces take up one word, and the title is 30 words in total, make full use of it.

2. Principle of close arrangement

Open Taobao, for example, to choose a drop-down word 'new women's spring 2017', Taobao's drop-down words are very good. What is tight? There is no space in the middle of keywords, for example, the above drop-down word: 'spring new women's 2017'. We think that good words are closely related to Taobao's search engine (recommended by the system), so we should write them according to the search engine, which is also weighted.

3. Lever principle

The leverage principle of Taobao Search engine, also known as the front and back principle, means that the words at the front and the back of the title have the highest weight. For example, the height of a dress in the middle is not the height of the front or the back, so the search engine grabs good words from the front to the middle.