Why did piggy so fire to expose the real reason of piggy explosion?
Sihai network: in recent years, piggy has gone into the storm center of the topic, and has become a net red. Many electric providers have begun to sell their products. Piggy page has been highly sought after. So why does piggy page fire? Let's take a look.
1. Net red expression bag
The iteration speed of online Red emoticon package is too fast to imagine. Nowadays, emoticon package "Dou Tu" has become an indispensable part of chat. QQ, wechat and other social software also put the function entrance of emoticon, Dou Tu and other functions in a more obvious position in function development.
The minimalist style of piggy page is more appropriate as the expression pack to spread: the theme of the expression is clear at a glance, there is no too much content to match the text with different emotions, the existing animation provides massive materials, various kinds of pictures and characters, APP reduces the expression threshold of … …
As early as the "plastic sisters flower" this piece of fire up, piggy page's expression pack has been on social software first fire.
2. Propagation effect of "pig cry" and "jumping mud pit"
In a cartoon of piggy page, a pig call from time to time should have impressed many people. So many animated animated cartoons have been seen. I'm afraid few of them can be so intimate and vivid to restore the character species.
And "piggy page" was blacklisted by parents, because the news headlines which triggered the novelty psychology only because the children watched the pig jump the mud pit, also prompted some readers who had never touched this cartoon to go to the animation to find out. Many people go in with disdain or questioning mentality, but they never come out of the pit called by pigs & hellip; & hellip;
Since then, there have been many big V and marketing numbers using "pig call" and "jump mud pit" to stir up a fever for piggy page. In fact, the behavior of "learning pig's name" is not interesting in itself, but young netizens like to follow the trend, which makes it possible to imitate some irrational behaviors instead of being left behind. If you don't watch or learn, you will fall behind.
3. Virus transmission of animation fragments
The story of piggy page, which is widely distributed in social networks, does not require the audience to think too much, but it can guide the audience to watch the process of emotional ups and downs. On the one hand, it can not do without a suspense micro-blog copy. On the one hand, it also benefits from the video clips at the appropriate time point to join the editing effect that can trigger a burst point.
This animation has been wildly forwarded by major marketing numbers
For example, if the first "whistle" segment is not guided in the copywriting, it may just be a plain and funny animation for children; but with the addition of "mind", "green tea bitch" and "plastic sister flower", which are often used to attract attention in entertainment gossip, there is a certain contrast with the younger content of the video itself, but it is true from the perspective of communication effect Can cause emotional or emotional changes.
And some video authors add ghost animal sound effects or clips at the middle or the end, which also make the netizens keep a "wake-up call" state in the whole process of watching.
This is the same as many successful viral video marketing cases.
4. Funny Creation of netizens' spontaneous dubbing
Why can dialect dubbing video catch fire? Because some dialects in some areas have their own funny effects when they are heard by outsiders, there is always a dialect that can let the netizens who watch this video find a sense of belonging and stimulate the desire for communication.
At B station, it is all kinds of dialect dubbed version of piggy page.
The voice and video of Piggy's dialect is just another widely disseminated content in this type. In fact, it is only the tip of the iceberg on the short video platform mainly based on UCG, such as fast hand, second shot and so on, but the success of the early expression pack and paragraph has greatly enhanced its topic fever.
Keyword "piggy page" micro index upward trend is obvious
Young netizens who are addicted to pig calls may not be the main consumers of offline derivatives, but their contribution to hot topics and traffic is also enough to push piggy page to the stage of "phenomenal works".